Optimizing the social media branding strategy of your eCommerce store is essential in case you’re trying to improve interaction and engagement with your audience. You may have thousands or millions of followers on your Facebook page but still might slip to witness growth in ROI if nobody is interacting with the posts shared on your social media page.
With the predominance of social media, several businesses are continually serving their audiences with engaging and unique content on different channels, and customers are beginning to expect this from brands.
As outbound marketing is becoming unreliable, many business owners and marketers are switching to inbound marketing to draw in customers. But what exactly is inbound marketing?