With the predominance of social media, several businesses are continually serving their audiences with engaging and unique content on different channels, and customers are beginning to expect this from brands.
Meet the expectations of your audience by making a solid eCommerce marketing strategy to boost engagement, feed users throughout their shopping journey, and drive added conversions.
Whether you’re merely beginning with creating content or want to enhance your content, we’re outlining ten advantages of content marketing to stimulate your eCommerce strategy.
1. Increase Reach
Find out where your consumers are visiting online and ensure to show your presence by answering the questions on forums, responding to their comments on social media, etc.
Prospects, leads, and consumers are having discussions about your brand outside of your site, so it’s essential to understand the possibility of achievement by listening to and engaging with them! During posting on other websites, like Quora, make sure to offer real solutions instead of just advertising your products.
2. Increase Website Traffic
Besides optimizing your eCommerce SEO strategy, we suggest companies take benefit of content like blogs, case studies, infographics, downloadable eBooks, white papers, and much more to draw website traffic.
Publishing multiple pieces of content that are helpful and relevant to your readers/audiences will keep bringing them back to your website for more content. We suggest mapping out a sending flow to help keep your content in order.
Additional content means added ways for users to find your store. Remember to share your content throughout your preferred social media platforms to promote higher engagement.
3. Increase Brand Awareness
Grow the search engine rankings of your site and consequently increase the visibility of your website bt regularly publishing content relevant to your audience and industry.
Brand awareness is more than merely people recognizing your brand. Even though that’s great, but having your audience get unique factors, makes your brand stand out from the competition, making an impact.
To accomplish this, concentrate on the “why” behind your brand like, Why does your company do what it does? Try to engage with your users through comments, likes, and shares on social media or participate in other online forums to build the image of your brand and increase awareness.
Also, you can link your most recent content, be it in a blog, eBook, webinar, etc. to earlier written (and related) content to engage your users and show them what your brand is all about.
4. Increase Your Social Media Following
One of the greatest assets and benefits of content marketing is executing a social media branding strategy. Without a doubt, visual content is much easier for us to understand and more engaging than reading long paragraphs of text.
As stated by HubSpot, content with appropriate pictures result in a 94% increase in views than content with no images. And, around 80% of users said ‘authenticity of content’ is the most influential part in helping them decide to become a follower of a brand.
Keep shaping the image of your brand by incorporating relevant and attractive pictures and videos into social posts to draw more consumers and increase your following.
5. Establish Trust
To establish the trust of your user, we suggest putting your brand as an industry expert. Produce content that offers credible solutions and provides beneficial advice to build a foundation for a fabulous customer relationship and have them come back for more content.
Keep in mind connecting with the users who have engaged with posts or shared your content while you continue to share helpful and relevant content throughout social media. Responding to social media comments and engaging or interacting with your audience shows the authenticity of your brand and can be relied on for particular information on a specific subject matter.
6. Build Authority & Reliability
What makes my business stand out from others? Why should users trust my brand? These are merely a few questions to ask yourself while creating a content marketing strategy.
Success or failure of a Service-based business is derived from their ability to interact with expertise with the audience. We highly encourage you to formulate a content marketing strategy that displays the expertise of your business in the industry.
At Axtrics eCommerce, we utilize blog posts, case studies, and downloadable resources to demonstrate our expertise and display proven outcomes. By establishing this authority and credibility, we’re displaying we can drive significant returns for different kinds of businesses.
7. Save Time & Do More Content Sharing with Automation
There are a plethora of eCommerce marketing tools at your disposal. Save money by handling all aspects of your content marketing in a single tool, saving time by tailoring your messages to different segments of the audience in one place.
See comprehensive details of the performance of your content, and make your online marketing assets run to generate leads for you. The tools for automation are excellent for establishing an email/social media flow while giving you added time to focus on priorities.
8. Accelerate The Buying Process
Most people refrain from purchasing anything initially from you after hearing about your business for the first time, and it’s perfectly fine.
To reap all of the advantages of content marketing, we suggest businesses to meet shoppers where they are in their shopping journey. In short, cater content to the customers in their various stages like awareness, consideration, and decision-making stage to boost engagement and stimulate the buying process.
The journey of a buyer takes much longer for purchases of huge sizes, like purchasing a new home or partnering with a service-based firm to help accomplish business goals.
9. Earn Higher-Qualified Leads
Gated landing pages ask visitors to complete a form to gain access to the content you’re offering.
Generally, gated content is reserved for the content of higher-quality that serves your audience. Visitors will have no difficulty in signing up for guides, webinars, etc. if your content adds high value to them.
One of the top benefits of content marketing is gaining higher-qualified leads via email submission forms. Subsequently, segment the users based upon the content that intrigues them. Then, resume the conversation via email to sustain those leads, converting them into customers.
10. Scale Your Retargeting Audience
Examining the performance of your content is secret to retarget users with information essential to them. Take a look at those users who viewed your content, and put display ads to target them with related products/services.
We hope these advantages of content marketing drive you to get begun with producing unique content. Keep in mind to be authentic, display your brand personality, and set your tone of voice in every content you share. In case you need any guidance with your eCommerce content marketing strategy, you can explore Axtrics’ marketing services here or use the comment section given below to reach our team.