Modern eCommerce enterprises require tools to help them bloom. However, the plethora of choices can often be mind-boggling.
To help you out, we’ve sketched some of the popular tried-and-tested eCommerce marketing tools to support businesses reach their goals. Whether you’re searching for some marketing automation platform or SEO tools, we’ve got you covered.
Some of the most used and popular eCommerce Marketing Tools:
HubSpot is a package deal inbound marketing software that highlights multiple tools that drive eCommerce success. HubSpot’s software at a high-level is distributed into some key areas:
- HubSpot Sales – CRM, Deals, etc.
- HubSpot Marketing – CMS, Marketing Automation, etc.
- HubSpot Service – Live Chat, Ticketing, etc.
eCommerce businesses can utilize HubSpot’s marketing automation to tailor emails, unique content, and offers. Brands can use HubSpot CRM integration to maintain interactions and connections with possible and current customers.
Although HubSpot was formerly produced separately from eCommerce platforms, their latest eCommerce Bridge generates added opportunities for alliances and connections with online stores.S
Google Marketing Platform
Although we could have written an extravagant amount of posts about the marketing tools that Google offers for eCommerce enterprises. However, in this post, we’ll provide a noteworthy overview of a few tools that can improve visibility, rankings, and conversion. These tools include:
- Google Ads – Digital Advertising
- Google Analytics – Website Insights
- Google Optimize – A/B and Multivariate Testing
- Google Tag Manager – SEO and Website Optimization
- Google Data Studio – Reporting and Visualization
These are merely some of the many tools available within Google’s Marketing Platform. You can employ these tools daily and get notable value in the advantages they offer. From testing to reporting, Google stays a leader in the digital marketing industry and can benefit eCommerce businesses to grow.
Smile.io (earlier Sweet Tooth Rewards) is an eCommerce loyalty program software created for eCommerce enterprises. Smile.io enables you to develop loyalty programs that are accessible to engage with and follow in which businesses can grant rewards in various ways. These include:
- Point Systems
- VIP Systems
- Referral Systems
Even though each of these programs differs in structure, each one of them encourages repeat shopping and nourish existing customers to develop lifetime value.
According to Yotpo, around 43% of customers trust reviews more than another kind of user-generated content. However, several brands still don’t add UGC in their eCommerce strategy.
Yotpo is a platform for user-generated content with several features including:
- Reviews and Ratings
- Loyalty and Referrals
- Visual Marketing
- Consumer Insights
Reviews and ratings combine third-party credibility to your store, assisting businesses to validate their buying decisions.
In general, Yotpo is a proven industry leader in the user-generated content area and we suggest looking into them as a provider.
One of the leads in email marketing, MailChimp provides a user-friendly approach to let your customers acknowledge what’s taking place in your business. Either it’s some recent news regarding your company or sharing a brand-new product, you can surely let them in on what they need to know.
Design email campaigns that suit the best to your business. One of the unusual things about MailChimp is its marketing automation that benefits your marketing strategy.
For instance, send a reminder or memo to visitors who left your online store not having made a purchase. Or those who may have something within their online shopping cart but didn’t check out. You can also gain new shoppers by integrating with Facebook and Instagram.
An email marketing tool, Klaviyo, is designed especially for eCommerce businesses. This tool surpasses marketing automation and makes it easy to experiment with distinct subject lines, unique content or timing of emails, in a series.
You can employ Klaviyo as a component of your dropped shopping cart email strategy, win-back campaigns, and more. Furthermore, you can experiment and boost your automated emails with A/B testing. Additional features include:
- Forms and Personalization
- Data Science
SEMRush claims itself as a multipurpose marketing tool offering SEO, social media, paid traffic, and content/PR analysis tools. It is a vital tool if you’re checking the analytics of all online retailing, including SEO, social media, and PPC. This tool is excellent for competitor and advertising research.
You can easily see your domain analytics via organic and advertising research, just by typing the URL of your domain name. Their video and display exhibit is currently in beta version; however, you can view all digital content without going to the real provider.
The SEO tool manages anchor text, keyword data, backlinks, ranking position, and more to help you get a general outlook of your organic footprint. SEMRush examines your content to help you perform better against your competitors.
Online customers who use on-site hunt are 3 to 5 times more inclined to convert. As a result, brands should concentrate on ways to improve these users convert.
SearchSpring is an on-site search and marketing platform that offers a medley of features to help consumers find what they’re scanning for, faster. These include:
- eCommerce Site Search
- Navigation and Category Pages
- Visual Merchandising
- Reporting and Analytics
- Product Discovery Tools
SpringSearch delivers unique eCommerce site-search intelligence, providing control when you want it to support you improve your business.
JustUno is a creative conversion optimization suite for email list growth, sales conversions, and onsite promotions. This eCommerce tool uses various methods to improve conversions and expand audiences for brands, utilizing real-time user data.
JustUno repositions pop-ups continuously from early 2000s spam and preferably focuses on lead acquisition in a significant way. Although they may appear irritating, pop-up elements can significantly improve your email list over time.
Brands can generate engaging pop-ups for every kind of conversion purpose and visitor utilizing JustUno’s design canvas. You can also apply Custom Form Fields without doing any coding to obtain data on your site’s visitors for customizing lead capture campaigns.
Lastly, you can display various pop-ups based on user behavior to generate a customized and tailored experience for your users.
Moz Pro gives tremendous power for businesses looking up to improve their online visibility. This tool incorporates a wide range of features that can support you optimize your web pages, track rankings, and boost overall reach. These include:
- On-Page Grader
- Fresh Web Explorer
- Link Explorer
- Keyword Explorer
- Rank Tracker
- On-Demand Crawl
Each of these tools addresses various facets of eCommerce, so we suggest taking the time to get to understand the platform entirely.
Overall, these eCommerce marketing tools are established leaders in their industries and can assist businesses to draw and convert more customers.
We believe you’ve found this list to be beneficial. Feel free to connect with us using the comment section below. We’ll be happy to hear from you.