Checklist of Best eCommerce SEO Tools

Bhavleen Kaurno comments

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Let’s face, each one of us desires to be ranked first on all the term someone searches on Google or Bing. Unfortunately, it’s not that simple as we might think it to be.

You should use the best to be the best. That’s why knowing the best tools is a vital part of your eCommerce SEO strategy. From legacy eCommerce tools for SEO to business disruptors, we’ve outlined a list of SEO tools to aid you to become more productive & efficient with your optimization endeavors.

eCommerce SEO Tools We Recommend:

Free SEO Tools:

Google Structured Data Testing Tool

The Structured Data Testing Tool of Google supports the merchants to build new website pages and make better the existing ones with manual optimizations. Above all, this tool confirms the accuracy of the structured data. Google often draws structured data and toward its Knowledge Graph, which is a significant advantage that can result in improving search visibility.

Google Analytics

If you own or maintain a website, you must employ Google Analytics. The tool records visualize and analyze the website statistics to support your business to grow.

With this tool, you can connect website traffic to various other sources and perform eCommerce tracking to register purchases. Apply goals to calculate the conversions of lead generation or monitor your website with real-time records. Despite the size or vertical of your business, we applaud Google Analytics for being one of the most beneficial SEO tools to measure and increase the performance of your website.

If you’re trying to improve your presence on organic search, we advise going directly to the source with Google Search Console. This tool utilizes search analytics to support you optimize your content, present your websites, and precise URLs for indexing, along with getting alerts about any issues on the website. In general, it helps you learn how Google views and ranks your pages.

Google My Business

Google My Business allows businesses to design and uphold an online profile with high visibility that displays in Google search outcomes. This readily available SEO tool encourages businesses to mesh with consumers and exhibits photos, hours of service, customer reviews, and more.

We suggest that eCommerce businesses enhance their accounts of Google My Business page with content and graphics that enriches their brands. Moreover, companies should show what makes their products uncommon and earnestly acknowledge customer reviews.

Google Tag Assistant

Google Tag Assistant assists you set up Google Tag Manager, Google Analytics, Google Ads, and other tags accurately. Employ this tool to audit current tags on your website, recognize errors, and execute recommended changes. This user-friendly browser extension helps lessen the headaches and guarantees reliable data from Google tools.

Google AdWords Keyword Planner

Probing for keyword ideas? Although this tool is designed for Google AdWords campaigns, it still can give value for organic optimization.

Utilize Google AdWords Keyword Planner to know relevant phrases and measure associated search volumes. You can additionally consign this information through Google AdWords to analyze later.

Google PageSpeed Insights

Google PageSpeed Insights API (PSI) measures the performance of the page and presents ideas to help you better. This tool gives lab and track data, helping debug performance concerns and seizes a genuine, real-world user experience.

The times of Page load affect organic search rankings. The businesses are advised to use Google PageSpeed Insights regularly, to assure their websites load fast and display in organic search results.

SEO Site Checkup

This set of tools gives insights for a variety of issues in SEO. You can begin with, picking items you need to improve, like, visitor breakdown, backlinks, sitemap files, favicons, and many more, you name it! SEO Site Checkup will allocate your site a complete letter grade and recognize the most critical fixes to help you develop.

Keywords Everywhere Browser Extension

This free extension of the browser shows exact search volume, CPC, and engagement data to help you recognize keywords that can drive your business ahead. The Keywords Everywhere Browser Extension recommends relevant, long-tail phrases and lets you download keyword files with CSV, Excel, or PDF file formats.

Keyword Keg

Keyword Keg‘s three central features can assist businesses to undertake keyword research. Import Keywords, Find Keywords and Merge Words tools, help recognize relevant keyword possibilities. This browser extension gives keyword metrics and creates various keyword combinations to increase your future organic research track.

Paid SEO Tools:

Screaming Frog Spider Tool

A computer extension, Screaming Frog Spider Tool comes with a wide array of features and functionality to scale the SEO strength of your site. Once you run a crawl, the export will incorporate insights regarding underlying factors, such as alt tags, title tags, and 301 redirects to an Excel document for a reliable analysis. Although its interface is a bit troublesome to navigate, the data Screaming Frog Spider Tool gives significant value to support you keep your eCommerce store.


SEMrush is a complete marketing resource that offers SEO, social media, paid traffic, and PR/content analysis tools. The SEO tool gathers keyword data, backlinks, anchor text, ranking position, and more to facilitate you get a comprehensive view of your organic trail.

Moz Pro Keyword Explorer

Moz Pro Keyword Explorer employs a unique method to show keyword difficulty based on page/domain authority, page/domain rank, current rankings, competitors, and more. It also analyzes keyword difficulty and offers a fresh alternative to additional keyword suggestion tools.

Moz Pro On-Page Grader

Moz Pro On-Page Grader is an on-page analysis tool that evaluates the quality and relevance of a URL based upon your desired keyword. The report card allocates a letter grade to your URL and shows actionable suggestions to enhance the quality of the page.

Moz Pro-Link Explorer

The vast link index of Moz Pro-Link Explorer assists you to formulate sound strategies, track development, and reveal the prospects of valuable connection. This tool utilizes a machine-learning algorithm that imitates Google’s index to prioritize the links, track Spam Score, easily compare link profiles, and make a link tracking list to monitor links over a period.

Raven Tools Link Manager

If you’re directing link-building measures on your site then, this link constructing management tool is a pre-requisite. Raven Tools Link Manager assists businesses to examine the active and inactive links, backlink domains, and link anchor text.


Many marketing and SEO experts suggest Ahrefs as one of the reliable eCommerce SEO tools. Employ Ahrefs to search for competing websites by viewing at “Top Pages” and specific keywords that direct visits to their sites. This data helps you determine why your opponent’s rank for coveted keywords and learn what you require to improve overall rankings.

Next Step

Curious to know about the effectiveness of a great eCommerce SEO strategy in helping to grow your business? Want to talk with a specialist about ways to put these tools into action? We’d be glad to hear from you!

Hopeful to finding more about your business and recognizing means to help you attain your organic search goals.

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Thanks for this effective and useful blogs.

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