Browsing Tag

A/B testing

Ideas & Tips About eCommerce A/B Testing You Should Know

Bhavleen Kaur -

What is eCommerce A/B Testing?

eCommerce A/B testing is a scientific process of assessing a marketing variable compared to a control. The process takes place when brands display a percentage of users, either the variable or control edition of a marketing asset. If executed properly, this practice helps businesses assess the efficiency of a variable related to the control.

Best Email Design Practices to Boost Engagement

Bhavleen Kaur -

eCommerce email marketing grows, to be one of the most compelling tools in digital marketing, it’s quick, assessable, and accessible. However, if you’re accustomed to email design, you recognize that each email client contributes to content differently. Even though some of the email clients are well-versed with the most advanced technology, many are still ages behind the best practices of conventional website design.

Adobe Introduces Cloud Commerce Platform

Bhavleen Kaur -

Businesses are keen to adopt the latest commerce channels and technologies to get closer to their shoppers and increase conversions. And in order to achieve this effectively, they need to overcome four main challenges: