Top A/B Testing Tools for 2019

Bhavleen Kaurno comments

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In the eCommerce industry, we treat experts as they are village veterans, soaking up all the tips and tricks they have to offer that we can enforce in our work, hoping for similar outcomes.

However, if you think about that, the trends in marketing are constantly changing, and experts usually don’t have perceptibility in your unique context.

Consider directing your inner Sherlock Holmes to find the keys to your naturally brewing unique problems. Investigators hunt for information leading them to the answers to their questions. And, as a marketer, A/B testing is one of the best investigative devices at your disposal.

Each company has a diverse set of customers, so there’s no universal formula for designing an ideal website, crafting the most persuasive copy, or developing the most compelling product. To discover which website design or product feature will deliver the best outcomes for your company, you must figure out the preferences of your unique set of customers.

To help you with that, we have made a list of carefully selected top-drawer A/B testing tools that will help you to optimize your website design, product, copy, and above all, help you get the solutions to your specific situation.

Best A/B Testing Tools:

HubSpot’s A/B Testing Kit




Crazy Egg

AB Tasty



1. HubSpot & Kissmetrics’ A/B Testing Kit


This tool is perfect for businesses just beginning with A/B testing, or for those businesses that need a direction to track their existing tests.

You can download a complimentary kit with everything you require to run A/B testing – a guide for instruction, an A/B test tracking template, and a calculator of statistical significance to examine if your tests were triumphs, failures, or uncertain.

2. VWO


Trusted by over 6000 brand names comprising Disney, eBay, and Virgin Holidays, VWO is an A/B testing and conversion rate optimization tool custom-made especially for enterprise brands. In their suite, you can Split URL tests, create A/B tests, and multivariate tests with a drag-and-drop editor.

To measure the performance of your tests, VWO gives a firm reporting dashboard. VWO also provides a SmartStats feature that takes advantage of Bayesian statistics to help you run quicker tests, grant you greater control of your tests, and strike more accurate conclusions.

3. Optimizely


With 24 Fortune 500 companies as clients, Optimizely is a digital experimentation platform for business marketing and engineering teams. Utilizing their robust A/B and multi-page experimentation tool, you can drive many experiments on a single page at the same time, letting you test multiple variables of your web design.

Optimizely also allows testing on active websites, several experiment dimensions such as an ad campaign, cookies, and numerous experiment segmentation parameters such as browser, device, and campaign.

4. Omniconvert


As a conversion rate optimization platform, Omniconvert offers an A/B testing tool, in addition to, overlay, personalization, and segmentation tools. Utilizing their A/B testing tool, you can efficiently run A/B tests on desktop, tablet, and mobile. Besides, you can change winning stories of an A/B test into an instrument for future analysis and leverage Bayesian or Frequentist statistics to verify your tests.

Omniconvert further combines its segmentation tool with the A/B testing tool to allow you test more than 40 segmentation parameters, such as traffic source, geolocation, and visitor behavior, to enhance your the user experience of your website, product features, and content’s ability to engage and convert. Omniconvert could be a great A/B testing solution for a medium-sized business.

5. Crazy Egg

crazy egg

As a website optimization software, Crazy Egg allows heat mapping, A/B testing, and usability testing tools. The A/B testing tool grants you to test the different variations of each page exclusively on your website by adding up one snippet of code to all the pages you need to test on.

Crazy Egg also enables you to build A/B tests without any coding knowledge. Along with that, it carries more traffic to the ideal variant of your test after recognizing it’s the champ and offers automatic conversion tracking and reporting tools.

6. AB Tasty


Offering A/B and multivariate testing, marketing, data insights, and personalization tools, AB Tasty is a conversion rate optimization software that is trusted by labels like Ugg, L’Oréal, Sephora, and Carrefour to name a few.

Utilizing their experiments tool, you can create and run multivariate tests, funnel tests, split tests, and A/B tests with their visual editor. You can also harness their advanced targeting test based upon multiple criteria such as URL, weather, geolocation, and more. To further verify your tests, AB tasty presents reports that showcase your tests and their degree of confidence in real-time.

7. Freshmarketer


Freshmarketer is the marketing branch of the business platform, Freshworks. Their A/B testing tool helps in testing, targeting, and verifying your experiment, integrating with Google Analytics, and tracking the amount of income your experiments have generated.

The Split URL testing tool of Freshmarketer can support you to test many variations of URLs and convert winning test variations into actual web pages and grasp the efficiency of your web design by giving heatmaps of each variation of your split URL test. If you work for a small firm, Freshmarketer could be the right kind of A/B testing solution for you.

8. Convert


Trusted by brands like Unicef, Sony, and Jabra, Convert is a web personalization software that allows A/B testing, multivariate testing, split testing, and multipage experiment tools. The advanced segmentation tool of Convert enables you to segment consumers based upon their past behavior, cookies, and JavaScript events.

Convert can further measure the efficiency of all your tests by reporting on a mix of metrics, from your variations’ click-through-rate to its return-on-investment. Best suited for small businesses, Convert also gives you a slew of integrations with third-party tools, such as Shopify, WordPress, and HubSpot.

In this list, we’ve incorporated the top 8 A/B testing tools for nearly every conceivable requirement you could have. Even though all these platforms are excellent in their own accord, but the most suitable option for you depends upon your distinct needs.

Hopefully, we’ve led you on the right path and making an informed decision for yourself will not be difficult after reading our blog. Let us know if we have goofed out on some other A/B testing tool that should have made its place in this list.

Also, you might want to read our blog on Ideas & Tips About eCommerce A/B Testing and employ it to your benefit.

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