Best Website Design Practices to Improve UX

Bhavleen Kaurno comments

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There are various factors to ponder about while designing an eCommerce website. So to help you buckle down, we’re sharing some website design best practices that will help you produce a unique and engaging purchasing experience for your customers.

Before launching any website, we make sure that the websites of our clients follow the below-written website design best practices:

  1. Display your UVP on the home page
  2. Place the primary content above the fold
  3. Compress pictures to enhance page load time
  4. Put a limit text on product pages
  5. Optimize your design for mobile

Display Your UVP On the Home Page

Draw first-time visitors and retain existing customers by showing your unique value proposition (UVP) on your home page. There is a lack of patience in customers, and they want to learn immediately how a brand will serve them. So make sure that your UVP answers the below-written questions so that your customers get hooked the next they visit the home page:

  • What does this brand sell?
  • How much will it cost shoppers?
  • What value does it provide?

Think out of the box while drafting content for your UVP. And keep in mind to keep it short yet engaging. You can make it eye-catching by utilizing contrasting colors and a right-sized font. 

Place the Primary Content Above the Fold

You’re must be wondering what is regarded “above the fold.” Well, it refers to the topmost 600-800 pixels of a page − or the main top part that you notice before you start scrolling down. The content in this section is quite essential and helps in enticing individuals to engage with your website.

We suggest keeping the most relevant content above the fold. Brands usually incorporate a UVP with a distinct call-to-action (CTA) above the fold.  Even though there is room for more, keep the top section of your website pages’ clutter-free.

Compress Images to Enhance Page Load Time

Increasing page load times is an essential factor while optimizing your website for SEO and building a positive user experience. HubSpot states that the first 5 seconds of the page load time has the highest impact on the rate of conversion, and our reference point has shown that 100-200 milliseconds is an ideal page load time.

Before publishing our landing pages and blogs, we compress our images to shave time off the speeds of our page. We recommend all eCommerce brands to compress photographs − especially .PNG files as they’re larger than .JPG files.

Put a Limit Text on Product Pages

Check the text on product pages to dodge cluttered pages and help shoppers concentrate on adding the product to their shopping cart. We suggest you add detailed product descriptions and information that is useful to the customer − and this differs from business to business.

The most significant elements to include on your product pages are the name of the product, variant options available (like shades, sizes, etc.), cost, and a call-to-action (CTA) button. Secondary information (like fabrics used, reviews, etc.) should be put in a collapsible design to avoid clutter.

Optimize Your Design for Mobile

According to a survey conducted by Google, around 59% of people believe that buying on mobile devices is crucial while deciding on a brand or retailer to buy from. We firmly believe in the value of mobile-optimizing eCommerce websites, and there are multiple factors to consider while optimizing your website for mobile devices.

While implementing these best practices for website design, we can’t emphasize enough how much of the revenue you may lose if you fail to optimize your store for mobile. Follow our blog about a few design tips for mobile eCommerce to improve UX to know more about the strategies to mobile-optimize your website.


We believe that these website design best practices will help you to enhance the user experience and build an engaging online purchasing experience for your shoppers. If you are curious about learning how Axtrics eCommerce can help in designing and developing your online eCommerce store, you can communicate with us through the comment section given below. A member of our crew will be in touch!

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