A Few Design Tips for Mobile eCommerce to Improve UX

Bhavleen Kaurno comments

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As predicted by BigCommerce, mobile sales are going to account for around 54% of total eCommerce sales by next year. Thus, the websites created for mobile devices are bound to engage additional customers and draw in more revenue than the sites designed for desktops only.

Make sure the design of your mobile eCommerce evolves as the purchasing preferences of your customers vary by staying up to date with the most recent trends and strategies in mobile eCommerce. Optimize your online store for mobile to cater to your regular consumers.

Here are a few tips for mobile eCommerce design to enhance the layout of your website, improve the user experience, and boost conversion rate:

  • Utilize smart search
  • Check the text on product pages
  • Consider the thumb zone
  • Make Use of Sticky CTAs
  • Give a one-page checkout

Utilize Smart Search

We encourage leveraging smart search options for any eCommerce site with an on-site search to enhance the mobile user experience. With an intelligent search, the design of the box expands to fit the size of any portable screen. Also, ensure the search box of your website is at least 43 pixels high for maximum usability.

Besides that, predict the searches made by users with auto-fill options making their search experience quicker and easier. Then, track the search terms of your users within your website to target them further with related products or services.

Check the text on product pages

While optimizing the design of mobile eCommerce, keep in mind that there’s much less screen space to promote your offer as compared to that on a desktop. Implying that there is space for absolute essentials only on all of the web pages, especially the product page.

So it is necessary to limit the text on product pages to add only the most essential information to the customers, such as product name, variant options, price, and a call-to-action (CTA) button. Limiting the content doesn’t let a mobile web page to get cluttered and assures the customer isn’t overwhelmed with information.

We suggest concealing additional detailed information about a product in a collapsible view so that customers can determine whether to click to discover more about the product or not. Also, it helps in accelerating them on the route to purchase as nothing is diverting them from your CTA button.

Consider The Thumb Zone

Since portable devices vary from handy smartphones to big tablets, the thumb zone or space that is most comfortable for users to touch with their thumbs remains the same. Analyze the way you hold your mobile phone; it’s more accessible to click buttons when they’re in specific places rather than others as it’s comfortable for your thumb. 

Mitigate the discomfort of your shoppers by adapting your user interface according to the way people hold their devices naturally. We suggest placing your CTA button at the bottom of the screen, making it easily accessible.

Make Use of Sticky CTAs

On areas such as a detailed product page, it’s essential to make sure that your content doesn’t hinder your CTAs. We suggest making use of sticky CTAs to guarantee seamless user experience. For instance, add a sticky CTA, such as an “add to cart” button, on your mobile product pages, guiding the users throughout the purchasing route, and increasing your conversion rate.

Give a One-Page Checkout

Reduce the abandonment of shopping carts and boost the conversion rate of your website with a one-page checkout. Build a unique strategy to enhance the speed of the site, develop the trust of the customer, and promote value.

So focus on increasing the speed of your website, load times of your page, and the speed in which a buyer can complete a checkout.

Also, ensure your consumers know that the checkout process of your website is secure. Boast your security badges and trust seals, confirming the customers that your online store is a safe place for them to enter their card details.

Last, show your brand’s value to your consumers by adding some promotional offers or deals within the one-page checkout. By adding to this perceived value, consumers are more inclined to convert.


We hope these design tips for mobile eCommerce will help you optimize your online store and boost conversions!

If you are keen on knowing how Axtrics can provide a helping hand in shaping, designing, and developing your eCommerce website? You can do that by reaching our team through the comment section given below.

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