Inbound marketing has grown to be the de facto approach taken by most marketers. Instead of disruptively pushing messages out to consumers, businesses must create a productive eCommerce branding strategy to provide the right content and information to the prospects at the right time.
Various tactics can be employed to build an eCommerce branding approach that draws, engages, and delights customers.
Creating an eCommerce Branding Strategy
Any significant brand starts by learning about their goals, their audience, and their needs. Follow the tips written below for creating a highly converting branding strategy:
- Define the personality of your brand
- Share your story
- Leverage email marketing
- Create and share valuable content
- Establish your brand on social media
1. Define the personality of your brand
Outshine from the competition by defining the personality of your brand. What voice and tone are you going to utilize to increase the engagement of your customers? Do you need your brand to come across as an industry expert, the trusted friend, or somewhere in between?
Showcase the personality of your brand in every piece of content you share, be it within blogs, webinars, comments, interviews, case studies, social media posts, or any other kind of content your business shares.
In case any piece of content didn’t work as per your expectation, try modifying your tone, voice, or point of view to make it appear more human. The added insights your consumers get into who they’re purchasing from, the more likely they are to make a purchase again.
2. Share Your Story
Have you ever inquired yourself, why people should buy from my shop? If your mind runs straight to making more profits, then you require to re-evaluate your branding strategy.
Share the tale of your business that will make you unique. The story of your brand will help you to build an emotional bond with customers by showing the meaning of your brand.
Let your customers understand your brand by placing the personality and content of your brand behind your story.
Customers are even more likely to buy from your brand after knowing the “why” behind it.
3. Create and Share Valuable Content
Creating the content that converts is an essential element of generating a positive user experience. Share the content that’s useful and valuable to your target audience, keeping the interest of your customers in your brand to come back for more.
Humanize your content, avoid making it sound robotic. Keep it engaging and relatable to pull in more traffic. Your shared content paves the route for user-generated content, which is branded content produced by people unaffiliated with your business.
4. Leverage Email Marketing
Around 72% of people prefer to get branded content via email. As the highest-converting channel for online businesses, email marketing is an essential component of any thriving eCommerce branding strategy.
It’s natural to get entangled in the intricate components of email marketing, such as the latest email trends or best in class email designs and its practices.
One of the first things that you’ll see while leveraging email to generate more traffic and drive added conversions is that you need to expand your email list. Why? Because people keep unsubscribing from email lists, and email continues to be an indispensable component in drawing and nurturing consumers. So keep growing your email list to boost your visibility and get your content in front of a bigger audience.
5. Establish Your Brand On Social Media
Social media is an essential aspect of making an effective eCommerce branding strategy. It allows communicating with leads, prospects, and customers throughout every stage of the shopper’s journey.
It’s an opportunity for individualized contact with customers. The communication between customers and your brand through social media helps to develop SEO value. You can easily make your brand stand out from your competitors and enhance engagement by making your brand personality shine!
We hope these strategies will help in building your brand. You can reach our team to discuss the various strategies addressing the users at every stage in the conversion funnel.
In case you need help with making your inbound eCommerce branding strategy, reach us with your queries or concerns through the comment section given below.