Email marketing in eCommerce remains one of the most influential channels to generate traffic, revenue, and conversions for various businesses. If you want to hold the command on email marketing, you must develop and maintain a sound email list.
It’s not unusual for customers to opt-out of emails, making email lists to reduce. Below are some tips on how to grow your email list, in case you’re having a hard time gaining leads or require assistance in motivating users to sign-up:
- Try email pop-ups
- Utilize gated content
- Give an incentive with a consumer loyalty program
- Engage in social media
- Gather emails in person
1. Try Email Pop-Ups
Forget about those disturbing pop-up ads that we all hated in the early 2000s. If implemented accurately, email pop-ups can help make the user take action without being irritating.
Try applying email pop-ups to draw attention to news, promotions, contests, or anything that you have started. Only ensure they are mobile-friendly and non-intrusive to stay on the good side of Google. We also suggest keeping pop-up custom fields to a minimum.
2. Utilize Gated Content
Gated content calls for form submissions to access. Even though we don’t advise gating all of your content, but picking up the parts that appeal to lower-funnel audiences can be an excellent way to accumulate contact information.
Besides, these audiences are usually more motivated to acquire more, and as a result, they are willing more to give their contact information.
Don’t hesitate to get creative with your content formats. And if you’re not sure where to begin from, we suggest exploring eBooks, audio-videos, white papers, and infographics.
Try to keep everything short and sweet, when it comes to forms. For high-level downloads, asking for a name and email should serve the purpose.
3. Give an Incentive with a Consumer Loyalty Program
Incentivizing email sign-ups is a tried and tested method to boost engagement. Loyalty programs use that notion one level further by thinking beyond the email to generate a more comprehensive consumer experience.
We’ve assisted several clients in setting up loyalty programs and have learned that giving customers something valuable and offering them personalized attention enhances the overall user experience.
As a consequence, customer loyalty programs usually carry enough value that consumers readily give their contact information to participate.
4. Engage On Social Media
It might look like a no-brainer, but you cannot afford to forget to invite your social media followers to subscribe to your specific email list. Social audiences are already engrossed in your business, so they are often inclined to take that extra step to subscribe to your email.
Apart from directly requesting your followers to sign-up, you can try promoting the exclusive email advantages or benefits such as updates, promotions, special offers, to name a few. Gating these promotions can be a fabulous way to drive users to subscribe.
5. Collect Emails in Person
Don’t skip to network. Be it on a trade show, workshop, seminar, or any other business event, these are all promising places to pull new people to your email list.
Upload consumers into your CRM and continue to sell or market them through your email. We know it’s a bit of manual labor, but we guarantee it would be worth it.
We hope our blog about tips to build your email list will make you consider these tips. Email marketing is always going to be an essential and integral component in gaining (and retaining) clients and customers.
In case you have doubts, or you seek our expert supervision or assistance with your planning about email marketing, then you can get in touch with us by commenting in the section given below. Our crew of eCommerce marketing experts will be delighted to accommodate your specifications.