What is Headless eCommerce? Headless commerce caters to a content-first approach for the design and…
Shopify states that 82% of smartphone users confer their devices while making an in-store purchase. The significance of optimizing mobile and the number of sales being added exclusively on mobile devices is inescapable.
The main hurdle for many businesses, however, is developing a sound strategy for mobile eCommerce for them. Going through the process of making a strategy before investing time and money can make a big difference between success and failure.
To help you, we’ve drafted some mobile eCommerce trends to follow and include these considerations for a successful mobile strategy.
So, what are these Mobile eCommerce trends?
- Anticipate Omni-Channel Customers
- Offer Mobile eCommerce Checkouts
- Join Social Marketing to Social Selling
- Mobile-Optimized Experiences Vs Apps
As we all know, the mobile shopping experience is evolving continuously, so it becomes even more essential for the brand to anticipate mobile shoppers. Mainly, they need to cater to their requirements in both a digital and in-person shopping experience.
Moreover, businesses should offer native mobile eCommerce checkouts to guarantee a hassle-free conversion path. Along with that, businesses need to merge social marketing efforts with social trading if they want to turn followers into buyers.
1. Anticipate Omni-Channel Customers
Reach your shoppers whenever and wherever they are willing to connect. Many in-person buyers use their gadgets to confirm purchases, so anticipating low compressed bandwidth and longer load times is a must. As a result, you should examine the size of the images while optimizing your breakpoints.
We suggest compressing images or using distinctive pictures for mobile breakpoints to accelerate the response time of your website and enhance the mobile experience. If the page of your website takes more than three seconds to load, customers will likely move on, leaving your site. BigCommerce found that 40% of users abandon a site altogether if it takes more than 3 seconds to load.
2. Offer Mobile eCommerce Checkouts
Fortunately, the days of pinch and zoom are over when it comes to mobile eCommerce. Nevertheless, the approach of mobile-optimized checkouts has transformed the way users interact on their devices.
On mobile, less is more when it comes to checkout. Any possibility to reduce clicks, fields, screens, taps, and swipes will eventually render into more purchases.
Apple Pay, PayPal, and Android Pay are excellent options to incorporate that will speed up the checkout procedure facilitating your customers. We recommend including these payment options and exploring its potential for your business.
3. Join Social Marketing to Social Selling
Shopify found that about 55% of consumers have purchased something online after seeing it on social media. If you are already utilizing social media as your marketing technique, try blending it with your eCommerce platform. This connection within platforms is a simple way to improve sales or site traffic. If you haven’t done this already, we suggest exploring shoppable Instagram posts, if it works for your business.
Following the trend will keep your mobile site work smoothly, creating a pleasant experience for customers. A happy shopper becomes a faithful client, benefitting the business.
Formulating a Mobile eCommerce Strategy:
While talking about mobile eCommerce, we refer to two specific mobile sales channels: mobile-devices optimized websites and apps. Every solution aligns with the particular needs of the customer and determines the most suitable one for your business, ultimately beginning a solid strategy.
Know Your Audience
First, it’s vitally crucial to learn who your customers are and what they are seeking in a mobile experience. Use Google Analytics to assess what gadgets and browsers generate the most traffic.
Then you can better respond to the questions about who your existing customers are and how they shop. When you get to know your end-users, you can set realistic goals and discover solutions that make sense for your business.
Recognize the Goal
Once you’ve determined your audience, you must define your overall intent in the mobile marketplace. Whether you plan to improve customer satisfaction, direct traffic through eCommerce SEO, or make mobile sales, your aim will determine your mobile plan. Mainly, this can associate with AMP pages, specific mobile breakpoints, image sizing, and more.
Various technologies can solve many problems, so it’s necessary at this stage to decide what you’re trying to achieve. Draft the desired actions you desire your end-users to take, and the ideal technology solution will begin to materialize as you research.
4. Apps vs Mobile Websites
Dedicated mobile apps need a user to search for the app in a marketplace, then open the custom application after downloading it. The process is full of possibilities for the customers to drop. Examine if your business can generate loyal consumers who will remain engaged throughout the process.
Also, the success of the app does not end with downloads. You need to give the experience, rich enough to make the app worthwhile to the customer after the initial download. Make sure the mobile apps don’t just repeat your whole online catalog. Rather, the app should focus on building a rich and satisfying experience through valuable features and content.
Create a shopping experience that customers are used to and comfortable with. That’s how they will be able to navigate and checkout with less acclimation. Formulating a mobile-optimized store will serve your business to show up readily in searches.
Deploy the Strategy
If you undertake steps to know what mobile eCommerce is and how that correlates to your business, you can form a strategy that is more inclined to turn mobile traffic into dollars for your company.
Although every business should not follow eCommerce trends, we suggest keeping your business up-to-date with the latest practices in the industry.
Do you want to learn more about eCommerce marketing strategies? Feel free to contact us through the comment section below with any inquiries or concerns, and we’ll be glad to help.