Would you prefer watching a 20-second video clip or reading a one-page summary? The video has become the chief source for absorbing information in today’s world overloaded with information.
With the predominance of social media, several businesses are continually serving their audiences with engaging and unique content on different channels, and customers are beginning to expect this from brands.
As outbound marketing is becoming unreliable, many business owners and marketers are switching to inbound marketing to draw in customers. But what exactly is inbound marketing?