Personal associations are the essence of every positive customer experience. Companies are recognizing that online communications are equally valuable than face-to-face touchpoints.
User-generated content (UGC) implies the written or multimedia content associated with your brand. Generally, this content is created by someone who is unofficially affiliated with your firm or business.
Copywriting has traveled a long distance since the “big idea” times of the Mad Men era. It is the art and technique of strategically drafting and publishing reader-focused words online that compel the browsers to take some action.