There are various factors to ponder about while designing an eCommerce website. So to help you buckle down, we’re sharing some website design best practices that will help you produce a unique and engaging purchasing experience for your customers.

Before launching any website, we make sure that the websites of our clients follow the below-written website design best practices:

  1. Display your UVP on the home page
  2. Place the primary content above the fold
  3. Compress pictures to enhance page load time
  4. Put a limit text on product pages
  5. Optimize your design for mobile

Display Your UVP On the Home Page

Draw first-time visitors and retain existing customers by showing your unique value proposition (UVP) on your home page. There is a lack of patience in customers, and they want to learn immediately how a brand will serve them. So make sure that your UVP answers the below-written questions so that your customers get hooked the next they visit the home page:

Think out of the box while drafting content for your UVP. And keep in mind to keep it short yet engaging. You can make it eye-catching by utilizing contrasting colors and a right-sized font. 

Place the Primary Content Above the Fold

You’re must be wondering what is regarded “above the fold.” Well, it refers to the topmost 600-800 pixels of a page − or the main top part that you notice before you start scrolling down. The content in this section is quite essential and helps in enticing individuals to engage with your website.

We suggest keeping the most relevant content above the fold. Brands usually incorporate a UVP with a distinct call-to-action (CTA) above the fold.  Even though there is room for more, keep the top section of your website pages’ clutter-free.

Compress Images to Enhance Page Load Time

Increasing page load times is an essential factor while optimizing your website for SEO and building a positive user experience. HubSpot states that the first 5 seconds of the page load time has the highest impact on the rate of conversion, and our reference point has shown that 100-200 milliseconds is an ideal page load time.

Before publishing our landing pages and blogs, we compress our images to shave time off the speeds of our page. We recommend all eCommerce brands to compress photographs − especially .PNG files as they’re larger than .JPG files.

Put a Limit Text on Product Pages

Check the text on product pages to dodge cluttered pages and help shoppers concentrate on adding the product to their shopping cart. We suggest you add detailed product descriptions and information that is useful to the customer − and this differs from business to business.

The most significant elements to include on your product pages are the name of the product, variant options available (like shades, sizes, etc.), cost, and a call-to-action (CTA) button. Secondary information (like fabrics used, reviews, etc.) should be put in a collapsible design to avoid clutter.

Optimize Your Design for Mobile

According to a survey conducted by Google, around 59% of people believe that buying on mobile devices is crucial while deciding on a brand or retailer to buy from. We firmly believe in the value of mobile-optimizing eCommerce websites, and there are multiple factors to consider while optimizing your website for mobile devices.

While implementing these best practices for website design, we can’t emphasize enough how much of the revenue you may lose if you fail to optimize your store for mobile. Follow our blog about a few design tips for mobile eCommerce to improve UX to know more about the strategies to mobile-optimize your website.

Summing-up

We believe that these website design best practices will help you to enhance the user experience and build an engaging online purchasing experience for your shoppers. If you are curious about learning how Axtrics eCommerce can help in designing and developing your online eCommerce store, you can communicate with us through the comment section given below. A member of our crew will be in touch!

Building an optimized email marketing strategy is the main component of implementing the inbound methodology successfully. Continue reading to learn about some valuable email marketing tips that will help in personalizing your messaging and driving significant results.

Email Marketing Tips to Optimize Your Strategy

Besides following email marketing best practices, try implementing the below-written email marketing tips to increase your contact list, engage with your audience, and enhance the performance of the campaign:

  1. Build your email list
  2. Segment your contacts
  3. Draft a compelling subject line
  4. Discover a sending cadence
  5. Develop relationships
  6. Personalize emails
  7. Follow best practices
  8. Utilize automation
  9. Use A/B testing & optimize your strategy
  10. Take advantage of an email marketing platform

Build Your Email List

Instead of waiting for the festival season to build your email list, we suggest businesses focus on building their email lists throughout the year. No matter whether your business is selling goods or services, make sure to offer valuable content to your subscribers.

Valuable content can range from checklists, downloadable eBooks, and webinars to redeem codes, product recommendations, abandoned shopping-cart reminders, and more. Try using welcome offers like a first-time discount during signing up to increase the subscribers.

Also, you can leverage a lead capture tool like a form builder offered by Justuno or Klaviyo that will help you capture new email addresses from your website. Make use of behavioral targeting by targeting the users who have visited a particular page or visited your website x number of times.

Segment Your Contacts

One of the most valuable email marketing tips to follow is segmenting your contact list. It will help you cater to content to various personas of the buyer helping in making your brand more appropriate to your audience.

Sending one-time emails are a thing of the past. So segment your contacts to enhance your inbound marketing strategy. There are several ways to segment your contact list such as by lifecycle stage, coupon enthusiasts, high spenders, loyal consumers, and so much more.

Draft A Compelling Subject Line

The style and quality of a subject line directly impact the open rate of any email. Guarantee a high open-rate by producing intriguing and appealing email subject lines that line-up with the identity of your brand. Follow the below-written subject line best practices to captivate the attention of your subscribers and make them crave to read what’s inside:

In case you’re trying to gain more abandoned shopping-carts, try implementing these dropped cart subject line ideas to bring more people in and captivate that lost revenue.

Discover A Sending Cadence

Like various eCommerce businesses, probably you’re wondering what the ideal number is when it gets to sending emails. There is no universal thumb rule about building a sending cadence; although, we encourage all businesses to examine the goal of their campaigns.

For instance, let’s assume you want to send out a newsletter per week. If you have ample content to add new things in each newsletter, then probably a weekly newsletter is alright. However, keep analyzing the performance of the newsletter. If you observe a drop in open rate or subscribers, you may like to revise the weekly send and, alternatively, opt for bi-weekly.

Regardless of what your sending cadence is, keep monitoring the performance of your email to ascertain whether you’re sending too frequently (or not enough). Also, keep reminding yourself of the goal behind each email sent, and if you don’t know your goal from the jump, then don’t send any email.

Develop Relationships

As we already mentioned about the criticality of concentrating on building your email list throughout the year. It holds for various reasons − one being that establishing relationships before the holiday season is the key to increasing sales during holidays.

Klaviyo reports that around 60% of Cyber Weekend sales are directed by customers who are engaged with the brand before Q3 that same year. To develop relationships with your leads, prospects, and customers, make sure to observe the data that is in front of you. Have a keen look at:

Leverage this data to divide your audience into segments and boost offers and content to send them the best emails. Send the right message at the right point in time to the people to develop customer relationships and lead them through the buying process.

Personalize Emails

Don’t hesitate to get personal in your emails! Take advantage of personalized tokens to increase the relevance of your offer and make it more eye-catching. HubSpot enables businesses to personalize content based upon the information from the contact record or company record of the viewers.

Use the first name of a contact, along with its gender, annual revenue, lifecycle stage, lead type, and a lot more to personalize your emails. Add personalization tokens like these in the subject line and preview the text of your emails to produce an individualized user experience and improve the open rate.

Follow Best Practices

Enforcing email marketing best practices is crucial for reaching your targeted inboxes and retaining your contact list. Make sure to insert alt text in images always. If an image crashes to load on the device of the recipient, the alt text translates the image into words for them.

Moreover, utilize attractive calls-to-action (CTA) in your emails. Make sure to apply these faintly as the excess of CTA buttons may confuse the recipient. Be sure to lead them where you desire them to go by creating the CTA button that catches the eye from the rest of the copy and then linking it to an appropriate landing page.

Utilize Automation

Of all the tips regarding email marketing discussed above, we highly recommend you to automate your email works. Email automation helps brands in guiding leads, prospects, and customers through the journey of a buyer by sending targeted messages based upon specific actions.

Create workflows based upon specific registration criteria so that the emails are sent right to the connections that are interested in a piece of content or a particular offer. Then, decide how many emails you want to follow-up with, design and customize the emails, and then schedule them with a set number of days between each email.

Automation saves the time of marketing teams and enables them to “set it and forget it.” Automating your emails is much easier than sending individual emails to every contact in your database. Also, it’s excellent for following up with buyers’ post-purchase.

Use A/B Testing & Optimize Your Strategy

A/B testing helps companies divide individual parts of an email to understand what influences the best outcomes. There are various components to examine within an email, such as templates, subject lines, preview text, design, creative imagery, personalization tokens, etc.

It’s essential to note that while A/B testing, there should be a single variable only that differentiates version A from version B. Make sure to have a large enough sample size so that your outcomes are statistically notable and valid.

Take Advantage of an Email Marketing Platform

If you want to strengthen up your email marketing efforts, we suggest you leverage an email marketing platform, namely Klaviyo or HubSpot. Although there are many other platforms to choose from, we generally recommend these two marketing platforms to our clients due to the multiple features they offer.

Look for the software that offers features such as profile, detailed reporting, segment, hyper-segmentation based upon the behavior of a visitor, URL and location targeting, pre-built autoresponders, and automation.

Summing-up

We hope the above-stated email marketing tips help you enhance your overall strategy, driving more conversions. You can post your thoughts or queries about what’s written in this blog through the comment section given below, and one of the team members will reach you asap.

Optimizing the social media branding strategy of your eCommerce store is essential in case you’re trying to improve interaction and engagement with your audience. You may have thousands or millions of followers on your Facebook page but still might slip to witness growth in ROI if nobody is interacting with the posts shared on your social media page.

The ultimate aim of any social media community is to build consumer trust in your brand. In this blog, we’re sharing some beneficial insights to help in creating an engaging and memorable social media experience for your brand.

Social Media Branding

In case your current social media branding strategy isn’t striking the desired results, then follow the tips written below to increase engagement, customer happiness, and ROI:

Discover the purpose of your brand

Identifying the purpose of your brand is one of the most crucial steps to take before drafting the strategy of your social media branding. In case you don’t know where to begin, start by looking at the mission statement of your company.

Hold the vision of your brand, and think about how you desire your audience to perceive your brand. It will give you a perception of how your brand should represent itself on social media. Keep the objective of your business in your mind while sharing each piece of content on your social media page.

Pick a Voice, Tone & Point of View

After identifying the purpose of your brand, it’s time to discover the tone, voice, and point of view of your brand. Users are swarmed with countless social media ads every day, and we know that it can get hard to shine out from the competition.

Recognizing your audience and making them a member of your brand community proves that your brand is genuine and wins the trust of the customers, turning it into customer loyalty.

Humanize Your Content

Imagine! You’ve stumbled upon a new brand that looks appealing on social media. Their photographs seize your attention, enticing you to look more into the company. But, you tend to lose trust in the brand after noticing that the content seems like it was drafted by a robot.

As consumers, every individual has been there at some point or another. So, instill trust amongst customers by humanizing your content. Humanizing your content, with which the consumers can relate with will open routes for more engagement.

Utilize Automation, But Not for Everything

Although we just emphasized the significance of humanizing your content – that doesn’t imply that you can’t utilize automation! We suggest making use of automation to schedule and post content.

However, when it’s about the comments on social media with queries or concerns from customers, keep in mind to avoid automating your responses. Instead, take the time to respond uniquely to the questions of each individual. Replying individually to each customer make them feel recognized, showing them that your brand cares.

Here at Axtrics, we prefer using Buffer and Bulk.ly to send out and schedule the social media posts automatically. Regardless of the software you use, don’t forget to optimize the content for every post so that your audience can correlate and engage with your brand.

Use Analytic Tools to Gauge Activity

Social media is one of the most widespread channels of communication, with around 97% of marketers employing social media to influence their audiences. Therefore, your social media branding strategy should significantly add to our ROI.

In case you’re not getting the desired outcomes, we suggest investing in an analytics tool to assess your activity. You’ll get an understanding of the performance of your brand, like how well your content is performing.

Wrap-up

Buyers will care about your brand only if they experience the same care from your brand. Prioritizing customers and their different questions, remaining human, and granting authenticity while keeping your goals in your mind add to a great social media branding strategy.

We hope these invaluable insights have encouraged you to optimize your branding strategy! You can expect to notice a subsequent increase in engagement, customer satisfaction, and ROI by following these tips.

In case you would like to know more about how Axtrics can help your business to build an efficient social media branding strategy, you can reach us through the comment section given below. Our team will be pleased to help!

So, you want to turn more website visitors into your customers? Building an exclusive and seamless online purchasing experience is the key to driving conversions, and enhancing the layout of your eCommerce website − specifically improving your product pages − will place you one step closer to achieving this goal.

Product Page Design Tips

Design product pages with a high-convertibility and intuitive purchasing experience for your shoppers by following the below written best practices to design high-converting product pages:

  1. Utilize crisp product photography
  2. Mobile-optimize your product pages
  3. Show the product in use whenever applicable
  4. Give detailed product descriptions
  5. Showcase reviews of previous customers

Utilize Crisp Product Photography

While creating the design of your product page, it’s essential to keep in mind that the product is the first thing customers will be looking at − and that’s what the product page is all about! Attract the eyes of your users’ to your product with crisp & high-quality product photography.

Users arrive on your product page in search for quality and usefulness in your product before purchasing your product. Show them that value by improving the design of your overall website, and generate a sense of trust and confidence by capturing your products in the most favorable light.

Mobile-optimize your Product Pages

Convert more users into customers by optimizing the design of your eCommerce website for mobile devices. As there’s little room for your product information on a mobile screen, we suggest all eCommerce stores implement the below-written tips for optimizing a product page design for mobile devices:

Utilize sticky CTAs to make it easier for customers to add products to their shopping carts.

For added details on these tips, check out our blog on the Mobile eCommerce Checklist to make sure your product pages, checkout, and more are mobile-optimized.

Show the Product in Use Whenever Applicable

According to HubSpot, around 73% of people are more inclined to buy your product after viewing a product video. Make use of product videos in association with stellar product photography to display the usage of your products and convert more traffic.

Begin by selecting a genre that suits the best with your offer, like:

Sometimes while an individual is on the verge of making a buying decision, a product video is an asset to seal the deal. Stimulate your creativity by leering how the above-written eCommerce product videos can drive product page conversion.

Give Detailed Product Descriptions

As we stated earlier, a mobile-optimized product page should have defined and limited text. However, it’s a best practice to make use of detailed product descriptions in the design of your product page. Make sure to draft product descriptions that are easily accessible to the website visitors on both desktop and mobile devices to create a seamless user experience.

Add informational details, such as the ingredients, materials, etc. comprising your product. Also, instead of listing the product features, emphasize the benefits to show the value of your product fulfilling the unique needs of the customers. Besides, motivate users to buy your product by adding social proof, which drives us to our next best practice.

Showcase Reviews of Previous Customers

Showcasing social evidence such as social sharing buttons, customer reviews, and tickers will tell the new users that previous customers were happy with your product. Build consumer trust by displaying this third-party credibility.

In case a visitor browses a product review from an individual whose story sounds like theirs, then they’re more likely to purchase that product. Also, why would you not want to flaunt your happy customers?

Just be careful about the number of customer reviews on your product pages because you also don’t want to rattle the customer with excess text. We suggest displaying 3 to 4 reviews and then employing a dropdown button for the users to read more.

Wrapping up

We hope you will consider these best product page design practices while creating the layout of your eCommerce website. Generate a positive user experience, converting more visitors into shoppers with visually engaging and easily navigational product pages.

You can explore Axtrics eCommerce’s website services or contact us through the comment section given below with any queries, comments, or concerns. Our team will contact you soon!

Would you prefer watching a 20-second video clip or reading a one-page summary? The video has become the chief source for absorbing information in today’s world overloaded with information.

With all this information quickly accessible with our fingertips, the attention spans and patience levels of the customers tend to lessen while consuming or awaiting to consume content.

Advantages of Product Videos:

Encourage product page conversion and build the trust of your consumer by showcasing videos on your product pages and posting them on social media. This digestible content keeps the interest and engagement of your customers, one of the several benefits of leveraging product videos.

Below are some of the ways how eCommerce businesses can gain using product videos:

  1. Get your message across faster
  2. Highlight product features and details
  3. Build consumer trust and brand credibility
  4. Give information and value
  5. Share across multiple platforms

Get Your Message Across Faster

Visual content is crucial in this modern world of marketing as it provides a medium that takes your message across faster. Video gives a visual of the product and appeals to your audience’s different senses, which translates into a stronger perceived value.

Although eCommerce product photography is efficient on its own, online customers can make a buying decision faster by viewing your product videos (rather than scrolling through all of your product pictures.)

Highlight Product Features & Details

eCommerce businesses selling strictly online miss the boat to provide their shoppers with physical inventory to touch before initiating a purchase.

To help shoppers get a feel for an article they’re interested in, you can make use of product videos to highlight the features and details that an image might’ve missed. Or you can highlight any main components that distinguish your product from the competition.

For instance, if a commodity has a tiny zipper or button that is difficult to see in a product picture, or if you want to display the product in use, using videos can help your customers see everything before purchasing.

Build Consumer Trust & Brand Credibility

Build the trust of your consumers by making product videos highlighting or demonstrating every aspect of your product. It’ll instill your customers’ trust in your brand, showing the credibility of your store.

Utilizing only low-quality photographs of the product may make some buyers question the legitimacy of your store. Avoid these doubts by adding videos on your product pages so that the customers feel secure while purchasing before checkout.

Give Information & Value

Give the essential information and show the buyers the value and importance of your items in your product videos. Try correlating your products with each other and analyzing all features to help customers see how they’ll profit from using it.

Comparing products is an excellent cross-selling strategy as it introduces visitors to several other products at different prices. Also, it helps them in deciding which item suits their needs the best. If that happens to be over one single product, then congratulations − you’ve just improved the average order value.

Share Across Multiple Platforms

Search new audiences, improve reach, and make extra sales by boosting buyers to share your product videos on multiple social media platforms, like Twitter, Instagram, Facebook, and Pinterest.

Keep in mind to post your product videos on social media platforms when required! If you’re running a holiday promotion or a giveaway, then sharing your product video is an excellent way to generate customers’ interest and increase visibility.

Wrap-up

When it comes to adding product videos into your marketing strategy, an essential thumb rule is to generate content with a purpose. Do not just produce content just for the sake of producing it.

To help you produce purposeful content, we suggest you learn about the personas of your buyers so that you can fully provide to your various customer segments. The key to driving online sales is sending the content at the correct time during the journey of a buyer.

Are you looking for any help with the development or marketing of your eCommerce website? Reach us with the comment section given below with any questions or concerns, and our team will get in your touch!

As stated by HubSpot, Facebook is the primary channel for content distribution for marketers today. With the predominance of social media in today’s life, Facebook offers an enormous opportunity for businesses of all types to promote their products and services and obtain new shoppers.

Through this blog, we will dive deep into Facebook lead generation, helping you to customize your ads and draw more leads on FB.

Facebook Lead Generation: What Are Facebook Lead Ads?

Lead generation is the method of converting prospects into leads and guiding them into the sales funnel. However, people finding it difficult to learn more about your brand while interacting with your ads on mobile can result in some business loss.

Draw interested prospects by making sure mobile optimization and using Facebook Lead Ads. The interactive ads lead users through the sales funnel with a few clicks. A form pre-populated with contact information pops-up when a prospect taps on the Facebook ad.

Users are more likely to fill out and submit the pre-populating form incorporating essential contact information, resulting in lesser drop-offs. After the submission of the “Instant Form,” the person gets the information they are searching for, and your business receives their information − converting them into a lead.

Customizing Lead Ads

From subscribing to email lists to registering for various events, Facebook lead generation advertisements are excellent for numerous circumstances. Reach the top of your funnel goals, such as improved visibility and brand awareness, by optimizing the advertisements to fit the needs of your business.

Whether you want to optimize your commercials for higher-quality leads or follow up quickly with someone, the customization features of Facebook provide for it.

Quick Follow Up

Make sure your brand is contacting the right people by adding custom queries to your ads. While formulating these questions, businesses have the option to select how they want to receive their answers, like:

Further customize by utilizing dynamic ads to display several products, scale your creativity, and encourage your users to provide their information. Improve your creativity and messaging to retarget users who have previously shown interest in your products or services. To know more about retargeting, check out our blog on Facebook ad targeting tips.

Optimizing Ads for Higher-Quality Leads

Your ads must be the best quality to generate leads of higher-quality. Add a CTA button, like “Call Now” or “Shop Now,” to accelerate leads through the journey of a buyer.

Instead of following up with every person submitting a form, use appointment scheduling to allow people to choose the date and time that serves them the best. It will save the time and effort of your team and make it more likely for your shoppers to contact you.

Lastly, customize your ads for the customers of high-intent by requiring higher-level form fields, like a review page. It will check uninterested or unqualified leads from submitting the form and, alternatively, help your business winning leads having a strong inclination to your brand.

Advantages of Lead Ads

Utilizing Facebook ads to increase revenue is a profitable asset for various businesses and industries − especially the automobile industry, B2B businesses, educational institutions, and consumer packaged goods firms.

We encourage firms in the auto industry to take advantage of Facebook’s dealer locator, which enables your leads to find a nearby dealership and set up a date and time for a test drive that works for them − all within your advertisement.

In case you’re in the education industry, make use of customized questions in your advertisements to create various forms for the different classes and programs offered. It will help in determining the topics of your leads’ interest.

If you trade B2B, add a bold CTA like “Talk to an Expert” or “Call Now” so that your leads can reach you directly and quickly. And, if your organization trades in consumer packaged goods, make sure to display products that are relevant to your audience and give them the option to sign up for emails or ask for a sample.

Lastly, one of our favorite advantages is that new leads can directly sync with your CRM, equipping your sales team with all the data they need to get to your leads. Also, businesses can utilize Facebook pixels to track lead conversion results on their websites.

Wrap-up

Keep in mind that while creating your FB lead generation ads, the creativity and messaging that you employ should always reflect the personality and voice of your brand. There is a slew of Facebook advertising formats available, so we suggest carrying out some research to comprehend which is best to help your business flourish.

Need assistance with your eCommerce advertising or marketing? Axtrics is here to help you to increase your ROI with paid media. You can tell us your queries or concerns through the comment section below, and our team will help you resolve it.

What used to be a never-ending feed of photos has transformed into a sphere of endless ROI potential for businesses. Instagram eCommerce is one of the most reliable ways to boost exposure, conversions, and brand awareness.

Instagram Best Practices

Whether you’re a brick-and-mortar or an eCommerce store retailer employing Instagram in your social media strategy, make sure to follow the following Instagram best practices to retain users at every phase of the buyer’s journey, drive added organic traffic, and improve sales:

  1. Share useful content
  2. Follow your followers
  3. Make use of hashtags to improve visibility
  4. Repost and engage with user-generated content
  5. Link to product pages with product tags

Share Useful Content

Every video, photo, and the story that you share on your Instagram account should have an objective or purpose − whether be it advertising a new product launch, giving discount codes, showing behind-the-scenes, etc.

Consider the personas of your customers to make sure that you’re catering to their changing needs before posting content. Instagram is a unique social media platform compared to others in that it allows businesses to tell a story with photos.

Follow Your Followers

We highly support all eCommerce brands to follow back their followers. It will convey a sense of community to your followers and indicates that you care about them.

Besides, following a follower back on Instagram enables you to view their entire profile, helping you to create a better user experience for that follower. By enhancing their social media experience and building trust within your brand, you’ll drive that prospect into a lead much faster.

Make Use of Hashtags to Increase Visibility

Use hashtags in the captions of your stories, posts, and IGTVs to improve the visibility of your product and brand. That way your Insta posts will be visible to your users when users search for hashtags on the Explore Page of Instagram. Additionally, Instagram now allows users to follow hashtags, providing a better opportunity for your brand to get visible by your target audience.

Add only relevant hashtags, as inappropriate hashtags will make your posts resemble spam. Although Instagram will provide a cluster of random and irrelevant hashtags, we strongly suggest dodging this at all costs as it won’t bring relevant traffic to your page.

Repost and Engage with User-Generated Content

As we have already said, Instagram is a great social media platform to showcase their stories with visual content. It’s also an exceptional platform for users to show the usage of your brand’s products or share their experience with your brand.

User-generated content (UGC) refers to the content associated with your brand that is shared or posted by your followers, consumers, or anyone unaffiliated with your business. Some examples of UGC incorporate bloggers posting their favored product recommendations and happy shoppers posting their latest purchases.

Reposting UGC creates a sense of association and develop brand loyalty. Once your followers start getting noticed by your brand, it makes them feel valued. Also, reposting UGC indicates a “lifestyle” that may attract other people taking a look at your brand.

Another example of UGC is the product (or services) giveaways. Improve visibility and brand awareness by running a giveaway that asks users to like your post, comment on it, and share it in their stories to enter the race to win. It’ll help your brand to get in front of your followers’ followers and get more organic traffic.

Link to Product Pages with Product Tags

Boost conversions by guiding users from the Instagram post of your brand to your product pages. It works only for Instagram approved business profiles, so be sure to get your page approved while creating your account and business profile.

Linking your posts to your products makes it one step simpler for users to navigate to your website. Instead of having to click the site link in your Insta bio and scroll throughout your website to obtain a particular product, users can click on the product tag once and get directed to the product page for the detailed information about the product.

Besides, Instagram gives you the option to show the price too in the product tag. It enhances the user experience by letting the buyer know the cost of your product.

Wrap-up

Whether you’re just beginning with a social media branding strategy or are working to increase your online presence, we suggest all businesses follow the above stated Instagram best practices. As it’s apparent that Instagram is one of the best and most popular social media platforms for visual appeal, so make sure to use product images of high-quality while posting content online.

Got any questions or want to learn how Axtrics’ marketing services can help get more customers for your eCommerce store? Get in touch with us by putting your concerns or queries in the comment section given below.

With constant changes in algorithm, the latest updates in search engine features, and conflicting opinion, various e-tailers are confused about where, to begin with, eCommerce SEO. That’s the reason we’re bringing light to a few of our tried-and-tested eCommerce SEO strategies that can drive valuable outcomes for your business.

How to Enhance Your eCommerce SEO Strategy?

Elevate your organic search rankings and boost website traffic, brand awareness, and conversion with the following eCommerce SEO strategies we advocate:

Lessen the Load Time

Quick load times are essential for excellent user experience. Also, they impact search rankings significantly. From our experience, the load time of 100-200s of milliseconds is a great benchmark.

Even though there are several methods to increase site speed, image compression can make an impact without any delay. We also suggest keeping a check on Google Tag Manager or other eCommerce SEO tools to get an inventory of running scripts on your website. If the list begins to resemble more to a novel, you might want to shed excess calls that may be slowing down your website.

Optimize for Mobile

You’re at a grave search disadvantage if your website isn’t mobile-optimized. Developing user habits make responsive design necessary from the perspective of both SEO and user experience.

In case you’re considering to take things a step ahead, then Google’s AMP format can optimize mobile experiences by decreasing load time and increasing the rank of mobile search. HubSpot has a comprehensive tool called Website Grader that has Viewports configured and can verify if your website is mobile responsive or not.

Resolve Site Errors

Keep your website tidy by regularly monitoring Google Search Console (referred formally as Google Webmaster tools). Website errors may incorporate indexed 404 pages, broken links, or errors in sitemap files, to mention a few. Even though all errors are not equally created, fixing them increases the ability of Google to index your website and can impact search rankings positively.

Enable Canonical Tags

Canonical tagging, also known as Canonicalization, shows search engines that a page URL depicts a default master page. It is particularly helpful when you have pages with more than a single URL (like your blog listing pages or home page).

In this instance, canonical tags change SEO credit from duplicate URLs to the default webpage that you want to rank. Although simple, it is a necessary fix that can have a massive impact on search rankings.

Incorporate Customer Reviews

Search engines consider customer reviews as brand-new website content and engagement, which are some of the factors that influence rankings. So, update your eCommerce SEO strategy by incorporating customer reviews to considerably enhance the user experience by attaching third-party credibility to your business.

In case you’re making use of BigCommerce development, you have access to many apps in their app store. Also, make sure to employ Schema.org language to show up your stars, product reviews, and the number of reviews on search engine results pages.

Utilize markup to enable rich snippets and information graphs

As an e-tailer, you can provide detailed product information to display to the search engines – like price, availability, and review/ratings – straight on the search page. Google and other search engines are pro-actively rolling out innovative formats for search results.

Websites getting featured in the Rich Snippets and Information Graphs are now the first thing the visitors tend to click. Getting your website featured in this part of SERP attracts clicks and, eventually, more visitors to your page. Utilize the Structured Data Testing Tool by Google to comprehend if your pages are appropriately using Schema.org markup formatting.

Add Breadcrumbs

Breadcrumbs of a website let both Google and your consumers perceive the parent-child relationships of products and product categories. Consider it as a roadmap that makes it more accessible for search engines to wriggle and index your website. It is a tried-and-true tactic that can help you to enhance your user experience and rankings with minimum effort.

Boost Your Content

Content is a vast category, but in this blog, we will focus on two chief areas, i.e., product descriptions and category pages.

Product Descriptions

Usually, product descriptions are a big challenge for e-tailers selling products from manufacturers having an eCommerce presence. To keep yourself apart from competitors, concentrate on the psychology behind the product. For instance, why would a person purchase this specific product? Provide more than the generic details the manufacturer has to offer.

Think about the terms you are seeking to rank for, from the perspective of an SEO. We never give support to keyword stuffing, so spend some time doing keyword research that makes sense for your products.

Category Pages

From a content viewpoint, treat category pages as separate home pages. By this, we intend to optimize your content (links, H1s, etc.) for the word you are trying to rank for. It will give a broader sense to your content and improve your chances of ranking for slightly extensive terms.

Optimize for Website Search

Even though website search is not a definite SEO tactic, it is an indispensable feature of the website that influences the way shoppers find products. As far as product pages of your website are concerned, place high organic search volume keywords into heading and sub-headings (H1 & H2s) in addition to the meta descriptions and body copy. It will help you with your keyword focus and placement of products within search engine results pages.

Bonus tip: enable the feature of Site Search in Google Analytics to follow what your visitors are browsing on your website. You can instantly implement the feature by clicking on ‘View Settings’ under the ‘Site Search Settings’ where you can enter your search query (depending upon the eCommerce platform you utilize). You can also view the search terms later under the ‘Behavior’ site search section in Google Analytics.

Monitor Your SEO Visibility

Google is known to rolling out some significant changes in the algorithm every year. The recent updates focused on mobile-friendly and HTTPS protocol enabled websites.

Make sure to regularly observe your SEO visibility via third-party tools like Searchmetrics and MOZ Site Explorer. Staying proactive in regards to organic performance can assist you to be ahead of the competition.

Monitor Your SEO Visibility

Google is known to rolling out some significant changes in the algorithm every year. The recent updates focused on mobile-friendly and HTTPS protocol enabled websites.

Make sure to regularly observe your SEO visibility via third-party tools like Searchmetrics and MOZ Site Explorer. Staying proactive in regards to organic performance can assist you to be ahead of the competition.

Wrap-up

SEO is a vital component of the inbound marketing approach. In case you want to get accustomed to eCommerce inbound marketing, you can read our blog to explore simple ways to enkindle the performance of your website.

In case you have further questions about eCommerce SEO, you can contact us through the comment section given below. Our team will be in touch soon!

A paid search strategy is an excellent way to contact customers who are actively browsing for products similar to yours when we talk about eCommerce. Make your content visible to the appropriate audience and display your advertisements at the top result pages of search engines by taking advantage of eCommerce advertising.

Several eCommerce businesses grapple while deciding which is more suitable for their business: SEO or paid search. So to help you ease your problem, we’re outlining a few tips to optimize your campaigns and increase revenue:

  1. Use audience targeting
  2. Conduct a competitive audit
  3. Utilize Google shopping, search, and display ads
  4. Use retargeting, reporting, and optimization

Use Audience Targeting

Identify the intent of the audience by looking at the phrases and keywords your audience is using for search. Although the intention behind a search varies immensely, audience targeting is an excellent point, to begin with for segmenting users.

Reach customers with high-intent by tapering your potential audience to communicate with the people who are closest to your core customer base. From there, target specifically distinct segments of consumers, leads, or prospects to give them an offer that is most relevant to their needs.

We suggest utilizing the following in your paid search strategy to help your eCommerce store get the right audience:

Affinity audiences let eCommerce businesses reach users with a qualified enthusiasm for a particular topic based upon their habits and lifestyle. Make use of users’ interests while utilizing paid media platforms, such as Facebook or Instagram, to decide whether you need to target them.

Cater ads to particular demographics that best suit your promotion − like anything from area/location and age group to education level and many more. 

However, just because an individual fits in a specific demographic and has similar interests as of your targeted audience does not imply that they are ready to (or want to) buy from your store.

Target high-intent shoppers by offering advertisements to the users searching for long-tail keywords. Although long-tail keywords generate less traffic, they often have a higher conversion rate because of their specificity. For instance, a person searching for a “professional camera” is still in consideration of the buyer’s journey while a person searching for a “Nikon D5600 DSLR video camera” is expected to be in the decision-making stage and ready to buy the product.

Conduct A Competitive Audit

Examine the competitive aspect to differentiate your business and approach new customers. Discover what keywords the ads of your competitors are showing up for, and think of adding those keywords to your advertisement groups. Ideal keywords have low competition and high search volume.

Analyze to see if there is an overlapping of the audience between your brand and a competitor. If that is the case, consider enforcing strategies your opponent is using to improve the possibilities of your audience taking action on your advertisement. The same formula can be used for product overlap − review what strategies are being used by the opponents selling similar products or services.

Utilize Google Shopping, Search & Display Ads

Using different kinds of ads enables you to reach your shoppers wherever they are in the shopper’s journey. We suggest that your paid search strategy employs a blend of ad formats to draw, engage, and nurture buyers through the marketing funnel. Make sure to optimize your campaigns with high-impact keywords to boost web traffic with a low CPC, no matter which ad format you choose.

Google shopping advertisements serve as a great visual of your product, its cost, the name of your store, and other valuable product information. Search ads are excellent for targeting high-intent consumers and are perfect for driving traffic through inquiries that don’t include keywords. Lastly, display ads are usually shown in the Google Display Network, helping to build brand awareness.

Use Retargeting, Reporting & Optimization

Have you ever experienced seeing the same product that you viewed online without purchasing it? It is called retargeting.

Retargeting is used to nurture the visitors of the site and lead them back to your website to buy the product(s) they’ve shown interest in, viewed previously, or abandoned in their shopping cart.

We suggest associating with an eCommerce PPC agency, such as Axtrics eCommerce, that take advantage of detailed reporting and optimization to lower CPC (cost-per-click), maximize return on spend, and let you reach new shoppers.

Wrap-up

Implementing a unique and effective paid search strategy is crucial in attracting more new customers and nurturing the existing ones. To know more about how Axtrics’ website and marketing services can help you remodel website visitors into repeat shoppers, communicate with us through the comment section given below with any queries or concerns. We will contact you shortly!