How To Create A Killer Content Strategy Framework

Every marketer desires to stimulate organic traffic by building a one-to-one relationship with their brand. Yet, how many sticky notes do you have to throw away in the waste bin before you come up with this killer idea?

With the increasing expectations of the buyer from brands, formulating a strong marketing strategy is more crucial than ever before. Continue reading for a few helpful tips for forming your content strategy framework.

Forming A Content Strategy Framework

In today’s busy times, the days of brainstorming have come to an end. The inbound strategy used nowadays is more about the path you choose rather than waiting for inspiration to come. So before getting into brainstorming on your own, make sure you’re following the steps given below to make your efforts more rewarding:

• Set goals
• Understand your audience
• Do your research
• Be relevant
• Create a voice
• Experiment with various formats
• Make it shareable
• Test, test, test

Set Goals

Begin with identifying what is possible to accomplish in a fixed amount of time. To boost growth, you should set SMART (Specific, Measurable, Attainable, Realistic, and Timely) goals.

Let’s assume you aim to “publish more blog posts.” So how are you going to achieve that? Well, try turning your goal into a SMART goal by trying to “Publish ten blogs by the end of the month to increase organic traffic by 10%.”

SMART goals set a sanctioned timeline and a measurable result. That’s why defining your goals upfront is essential – it provides you a benchmark to assess future performance.

Understand Your Audience

Identifying your audience is the key to a thriving content strategy framework. We suggest forming target personas of your existing and possible customers. Keep demographics and psychographics in mind while formulating personas.

Demographics cover information like age, income, race, and location, while on the other hand, psychographic deals in personality, interests, values, and more. These two traits form a comprehensive view of the thinking and behavior of your audience.

As you undergo this process, keep in mind that 2-3 personas are enough to get you started. Recognize the customers that provide maximum value to your outcome and provide to their interests. Don’t forget that tailored content increases relevance and can ultimately drive customers to take action.

Do Your Research

Several businesses strive to improve their search presence. So, to make sure your content ranks as per your need, research your keyword search volumes to recognize areas where your brand can have the most significant impact.

Start with making a list of keywords you’d like to rank for. After creating the list, enter the keywords in the Google AdWords Keyword Planner to assess the search volumes and competition. Watch for words with high search volume and low competition.

Make use of SEO tools to conduct keyword research. Check out some of the eCommerce SEO tools that we recommend to carry out keyword research.

Another crucial step is to estimate loopholes in the content strategies of your competitor. Study the content your competitors are writing and publishing, and know ways to fill in the blank space and make it stand out.

Be Relevant

You need to avoid creating irrelevant content to get the desired results. So, observe and have a clear understanding of what your audience might be thinking and create the content that they want to see and read. What kind of information gives value to them?

Present them with the content that is engaging and relevant. Content marketing doesn’t always revolve around a product your brand is striving to sell. Instead, a comprehensive content strategy framework means providing value to your audience by distributing your expertise.

Create A Voice

Powerful branding expands beyond visual assets. Think about the personality of your company and write from that particular voice. In case you don’t have a guide to your brand style, take the necessary time required to develop the style that represents your brand. The style guide can incorporate key phrases or adjectives that describe the culture and personality of your brand.

Ensure stick with whatever style you develop. Consistency becomes especially significant if more than one person creates or writes content for your brand. Make sure to keep things professional by assuring a consistent voice throughout the content of your brand.

Experiment with Various Formats

There is no limit when we talk about content formats. However, make sure to get your format easily accessible for your audience. For instance, avoid giving .zip files that might not make any sense to an audience that browsing on mobile devices. Provide the people with exactly what they want by meeting them wherever they are.

In case you’re exploring for a new format, consider looking into resources like eBooks, guides, videos, blogs, and infographics. The individual tactics might differ from one business to another, so it is essential to take your time to experiment and find out what works the best for your business.

Make it Shareable

Draft content that your audience willingly shares. So, choose a format and topic that relates to the personas of your target audience.

Although there are various reporting statistics for scaling your content strategy framework, the number of shares can be a great KPI to assess engagement. That’s why it’s essential to create your content in an easily shareable way.

Test, Test, Test!

Testing is the most reliable way to make sure your strategy is working. Don’t be hesitant to try new things while executing testing. Tests can vary from titles/headlines to images to calls-to-action and much more.

The key is to see a notable difference, ensuring that your results are valid. For additional insights, make use of these tips for A/B testing.

Summing-up

Start practicing this method if increasing organic traffic is your goal. Creating an engaging and fascinating content strategy framework is only a part of maintaining a comprehensive inbound marketing strategy.

Are you keen to know how Axtrics can help to enhance your marketing strategy? Contact us through the comment section given below with any comments or questions, and our team of experts will be in touch!