Essential Tips for eCommerce SEO Strategy

With constant changes in algorithm, the latest updates in search engine features, and conflicting opinion, various e-tailers are confused about where, to begin with, eCommerce SEO. That’s the reason we’re bringing light to a few of our tried-and-tested eCommerce SEO strategies that can drive valuable outcomes for your business.

How to Enhance Your eCommerce SEO Strategy?

Elevate your organic search rankings and boost website traffic, brand awareness, and conversion with the following eCommerce SEO strategies we advocate:

• Lessen the load time
• Optimize for mobile
• Fix site errors
• Enable canonical tags
• Incorporate customer reviews
• Utilize markup to enable rich snippets and information graphs
• Add breadcrumbs
• Boost your content
• Optimize for website search
• Monitor your SEO visibility

Lessen the Load Time

Quick load times are essential for excellent user experience. Also, they impact search rankings significantly. From our experience, the load time of 100-200s of milliseconds is a great benchmark.

Even though there are several methods to increase site speed, image compression can make an impact without any delay. We also suggest keeping a check on Google Tag Manager or other eCommerce SEO tools to get an inventory of running scripts on your website. If the list begins to resemble more to a novel, you might want to shed excess calls that may be slowing down your website.

Optimize for Mobile

You’re at a grave search disadvantage if your website isn’t mobile-optimized. Developing user habits make responsive design necessary from the perspective of both SEO and user experience.

In case you’re considering to take things a step ahead, then Google’s AMP format can optimize mobile experiences by decreasing load time and increasing the rank of mobile search. HubSpot has a comprehensive tool called Website Grader that has Viewports configured and can verify if your website is mobile responsive or not.

Resolve Site Errors

Keep your website tidy by regularly monitoring Google Search Console (referred formally as Google Webmaster tools). Website errors may incorporate indexed 404 pages, broken links, or errors in sitemap files, to mention a few. Even though all errors are not equally created, fixing them increases the ability of Google to index your website and can impact search rankings positively.

Enable Canonical Tags

Canonical tagging, also known as Canonicalization, shows search engines that a page URL depicts a default master page. It is particularly helpful when you have pages with more than a single URL (like your blog listing pages or home page).

In this instance, canonical tags change SEO credit from duplicate URLs to the default webpage that you want to rank. Although simple, it is a necessary fix that can have a massive impact on search rankings.

Incorporate Customer Reviews

Search engines consider customer reviews as brand-new website content and engagement, which are some of the factors that influence rankings. So, update your eCommerce SEO strategy by incorporating customer reviews to considerably enhance the user experience by attaching third-party credibility to your business.

In case you’re making use of BigCommerce development, you have access to many apps in their app store. Also, make sure to employ Schema.org language to show up your stars, product reviews, and the number of reviews on search engine results pages.

Utilize markup to enable rich snippets and information graphs

As an e-tailer, you can provide detailed product information to display to the search engines – like price, availability, and review/ratings – straight on the search page. Google and other search engines are pro-actively rolling out innovative formats for search results.

Websites getting featured in the Rich Snippets and Information Graphs are now the first thing the visitors tend to click. Getting your website featured in this part of SERP attracts clicks and, eventually, more visitors to your page. Utilize the Structured Data Testing Tool by Google to comprehend if your pages are appropriately using Schema.org markup formatting.

Add Breadcrumbs

Breadcrumbs of a website let both Google and your consumers perceive the parent-child relationships of products and product categories. Consider it as a roadmap that makes it more accessible for search engines to wriggle and index your website. It is a tried-and-true tactic that can help you to enhance your user experience and rankings with minimum effort.

Boost Your Content

Content is a vast category, but in this blog, we will focus on two chief areas, i.e., product descriptions and category pages.

Product Descriptions

Usually, product descriptions are a big challenge for e-tailers selling products from manufacturers having an eCommerce presence. To keep yourself apart from competitors, concentrate on the psychology behind the product. For instance, why would a person purchase this specific product? Provide more than the generic details the manufacturer has to offer.

Think about the terms you are seeking to rank for, from the perspective of an SEO. We never give support to keyword stuffing, so spend some time doing keyword research that makes sense for your products.

Category Pages

From a content viewpoint, treat category pages as separate home pages. By this, we intend to optimize your content (links, H1s, etc.) for the word you are trying to rank for. It will give a broader sense to your content and improve your chances of ranking for slightly extensive terms.

Optimize for Website Search

Even though website search is not a definite SEO tactic, it is an indispensable feature of the website that influences the way shoppers find products. As far as product pages of your website are concerned, place high organic search volume keywords into heading and sub-headings (H1 & H2s) in addition to the meta descriptions and body copy. It will help you with your keyword focus and placement of products within search engine results pages.

Bonus tip: enable the feature of Site Search in Google Analytics to follow what your visitors are browsing on your website. You can instantly implement the feature by clicking on ‘View Settings’ under the ‘Site Search Settings’ where you can enter your search query (depending upon the eCommerce platform you utilize). You can also view the search terms later under the ‘Behavior’ site search section in Google Analytics.

Monitor Your SEO Visibility

Google is known to rolling out some significant changes in the algorithm every year. The recent updates focused on mobile-friendly and HTTPS protocol enabled websites.

Make sure to regularly observe your SEO visibility via third-party tools like Searchmetrics and MOZ Site Explorer. Staying proactive in regards to organic performance can assist you to be ahead of the competition.

Monitor Your SEO Visibility

Google is known to rolling out some significant changes in the algorithm every year. The recent updates focused on mobile-friendly and HTTPS protocol enabled websites.

Make sure to regularly observe your SEO visibility via third-party tools like Searchmetrics and MOZ Site Explorer. Staying proactive in regards to organic performance can assist you to be ahead of the competition.

Wrap-up

SEO is a vital component of the inbound marketing approach. In case you want to get accustomed to eCommerce inbound marketing, you can read our blog to explore simple ways to enkindle the performance of your website.

In case you have further questions about eCommerce SEO, you can contact us through the comment section given below. Our team will be in touch soon!