Plenty of information is floating around regarding the pandemic COVID-19: how to dodge it, how to clean or wash hands properly, practicing social distancing, how to respond in case you get the virus, and more.

But apart from these personal concerns, there are professional concerns for small business owners who are trying to lessen hard to the financial impact of this time on their businesses.

In case you’re a small business owner, you probably be struggling with questions like:

Well, then answer to that last question is certainly a YES, and here’s why:

At times like these, few businesses tend to withdraw or suspend their marketing altogether, while intelligent businesses utilize it as an opportunity to lead their ways.

So in which category do you fall?

You have two choices as a business owner:

Choice #1: Embrace being a victim, suspend all promotion efforts & brace for a little to zero results.

Choice #2: Take your business by the horns and optimize this chance to get ahead!

Now, you must be thinking, “Yes, certainly, I would rather see positive results than not, but how?”

So let’s know about a few ways you can employ in digital marketing to grow ahead and be on TOP!

Some Marketing Strategies That You Can Use Now

1. Social Media Marketing

People are spending most of their time online now. With plenty of adults working from home, children attending classes at home, and people, overall, trying to stay in during the time of Coronavirus, people are stuck to social media right now!

With improved engagement, reach, and time spent on social platforms, why a business owner would choose to discontinue their social media efforts? It is the right time to put your brand in front, where your target audience is scrolling already.

2. Search Engine Optimization (SEO)

Taking into account the nature of your business, your users must stumble upon the service or product that you provide in their Google search. SEO is a method that can help your site to rise toward the top rankings on a Google search results page. For the individuals who are already accustomed to SEO, must be knowing that it is a time taking process- unless your opponents pause their SEO efforts. This is what’s following many of our clients; their opponents are scaling back their SEO efforts, which is causing our clients to leap ahead in SEO rankings at a more accelerated pace!

3. Email Marketing

Email marketing is an excellent way to connect with your users or clients, whether you’re a B2B or B2C. For B2B businesses, use this time to nourish your current leads via email newsletters.

For B2C and eCommerce businesses, know that consumers buy from brands that they trust. Building that brand-consumer trust is key to the longevity of your business, so why not use this time to place yourself up for long-term gain? Email marketing is an excellent way to achieve that.

4. Social & Google Advertising

When business slows down or uncertainties occur like the time now, it’s a natural reaction for business owners to stop all advertising or promotion efforts. First of all, it’s vital to note that all of the consumers are not tightening their wallets. For the people that are willing to spend now & proceed with their normal routine, your business should be ready and upfront for them.

For users that aren’t ready to spend as much now, they will spend later as soon as normalcy returns, and who do you believe they’ll buy from? A business they spent all the uncertain time of COVID-19 learning about and familiarizing with, not the companies they are unaware of. Advertising your brand on social media and Google keeps your brand consistent and in the eyes of your target audience so that when they are all set to make a purchase, they will do it from you and not your competitors.

Wrap-up

Sadly, the coming few months are continuing to get worse. The daily number of new Coronavirus victims is increasing.

From a personal viewpoint, all you need to do is stay inside and practice social distancing. But from a marketing, business, and professional standpoint, you can make a difference.

Stay tuned to check out our upcoming blog on tips and benefits of continuing marketing during this time of uncertainty.

All eCommerce business desires to sell more of everything it has to offer. Luckily, in the world of eCommerce, there’s a store for everyone.

eCommerce is a new and growing industry. As reported by Shopify, global eCommerce is expected to experience $4.5 trillion in sales in 2021. To meet such expectations, eCommerce sites need to generate more orders and improve AdWords conversions.

So, the actual question remains how can we achieve that? In this blog, we’ll deal with how to utilize eCommerce AdWords to generate a larger number of orders.

If you want to see your online business flourish, you should be employing Google AdWords – a system that delivers advertisers significant decision-making skills about digital ad placement.

It enables eCommerce businesses to attain extra potential customers and obtain more conversions. Although AdWords has an endless menu of functionalities for eCommerce businesses, so we have narrowed down the list to five chief tools and strategies that will help in stimulating online revenue:

Ad Extensions

Say adieu to generic search ads with a clear headline and description. Take up extra ad space and display more information to the people who see your advertisement, with ad extensions.

Not every ad extension is created equal. Even though there are various to pick from, we have pulled out the three most useful ad extensions for eCommerce businesses.

Site Link Extension

Keep links to supplementary website pages under your standard ad copy and link. Site link extensions give swift and convenient access for users to click into particular pages within your site.

Review Extension

Customer reviews are an indispensable feature for any eCommerce business. If you’ve got reviews on your Google Business listing, then the extension lets you bring light to those reviews on your ad. Wouldn’t there be extra chances for customers to purchase a product knowing the product has got great reviews?

Promotion Extension/Callout

Promotional extensions enable you to highlight special offers or sales that are appropriate to your target customers. Don’t forget that showcasing impressive deals on your ads can boost your CTR and increase your sales.

We’re also incorporating callouts in this section as they are also used to highlight promotions. In general, callouts are somewhat similar to site links. However, callouts don’t cover links. A callout gives additional ad space to pack with information regarding your brand and everything you have to offer.

Remarketing

The feature of remarketing lists for search ads or RLSA lets advertisers customize their research campaigns to be specially tailored for the people who have previously visited their site.

Remarketing works by setting cookies on your visitors’ device while they are browsing your website and attaching the cookie ID to your RLSA. Each list can be composed of different patterns.

So ensure to make your advertisements relevant to the list of customers you want to target. Your ads should also include an incentive for users to visit your site again and, probably, make a purchase.

Single Keyword Ad Groups (SKAG)

As per the name suggest, these are the ad groups with merely one keyword. It might seem unusual as Google used to recommend using 10-20 keywords in each ad group, however, using SKAGs can guarantee that your ads are appropriate to your whole ad group.

With merely a single keyword in your ad group, you can produce highly specific ads that are related to the keyword triggering the ad. Having higher ad relevance will drive more CTR and Quality Score will improve.

Google Shopping

As amazing as text advertisements are, Google Shopping can make your ads even better by displaying specific product images based upon relevance. Google Shopping performs this through AdWords and the Merchant Center.

To begin, you’ll need to ensure your titles, product categories, and pictures are fully optimized. Note: your titles or headings should always include the keywords that you desire your ads to rank for.

Broader product categories may display your product to larger people and improve reach but won’t draw in the adequate traffic. There is not even a single way to assure qualified traffic without distinct product categories, so create your categories to target your audience and make sure your products or goods get in front of your targeted customers.

Lastly, remember to incorporate high-quality product photographs with your ads. In various cases, users require to view the products in action. After all, the product image takes up most of the space in an ad, so make them shine.

Ad Copy Testing

Consider ad copy as your initial pitch. It should be tested, filtered, and ultimately corrected based upon the feedback from your customers. What you think seems astonishing might not do well with users.

So, test new ad copy against current ad copy to assure that the decision you make to move forward is the best one. The copy covers headlines and body copy – don’t forget to test both!

Wrap-up

eCommerce AdWords is a fantastic tool for businesses to get their products in the eyes of potential customers. Its various features help optimize any campaign you want to initiate and generate a higher number of orders.

In case you’re looking to make your ads extra engaging and interactive for customers while raising average CTR, then implement ad extensions.

If you desire to put special ads in front of customers who have already visited your site, we suggest remarketing with SKAGs to target more and more qualified users and attract them to your site.

Keep in mind that experimentation is your best mate. What may serve well for one eCommerce brand may not serve well for another. Experiment to collect real data about the techniques that work best for your business.

If you would like insights on consolidating eCommerce AdWords for your business, get in touch with us through the comment section below.

Even if you’re spending monthly three or six figures on search ads, every profitable or gainful Google AdWords campaign starts with a firm foundation. If you are not sure where to start from, then we’re here to put a full-stop on your worries and help your business boost AdWords conversions.

If you’re giving a thought to improve your performance, drive extra leads, and increase AdWords conversions, we suggest following the tips below:

1. Design A Mobile-Friendly Landing Page

Imagine you’re willing to make a purchase online, making it to the checkout page, and have to zoom-in three-four times to fill out your credit card information. Yikes! Right? As mobile eclipses desktop traffic for numerous companies, it’s more crucial than ever before to produce a mobile-first experience.

So what exactly does that imply? Primarily, make sure your landing page is responsive. That means that your website should adapt at various breakpoints to guarantee an intuitive user experience on every device. Your website should also load quickly on portable devices or mobile to overcome drop-off and build a more effective path to conversion.

Mobile landing pages are imperative for AdWords success. Especially in the context of PPC, your company has a very brief amount of time to draw in users and push them to convert.

The last thing you desire is to produce friction during the process of conversion. That’s why greeting guests or visitors with a mobile-optimized landing page can enhance user experience resulting in raised conversions.

2. Limit Contact Form Fields

Marketers embrace contact information. But, let’s be practical – no one genuinely likes filling out forms. Creating long forms can create a wall for AdWords traffic you’re trying to convert. The hard part is finding the equilibrium between exactly knowing what you need without asking for more.

The number of fields in your form depends upon your company’s intentions. However, requesting the first name, email ID, and a comment is a reliable place, to begin with.

By narrowing down your contact form to lesser fields, you decrease the amount of effort your user needs to put in. Because of which they may be more inclined to fill out the form.

3. Implement Ad Extensions

Google AdWords is armed with a broad range of ad extensions devised to boost website traffic and raise conversion rates. Google also reports that adding extensions in your ads can increase your ad quality score. Some of our picks include:

Location Extensions

Location extensions exhibit your business address, phone digit, and a map marker within your AdWords ad. You can also use a direct link or connection for mobile ads so that the searchers can quickly get ways to your business.

Call Extensions

Call extensions show your contact number within ads, making it simple and easy for the people searching to contact your business. Google states that click-through rates can improve as much as 6-8% when an ad inserts call extensions.

Review Extensions

Review extensions enable you to highlight third-party reviews in your ads. The feature enhances the credibility of your service or product, which can stimulate more leads and conversions.

Callout Extensions

Callout extensions (not to be mixed with call extensions) allow you to insert more text within your ads. Try utilizing these extensions to feature products, special offers, or services.

4. Proffer Something Away

Incentives can be an incredible way to draw conversion when we are talking about PPC. Although we are not asking you to give away the entire store, but offering something small and basic can have a large impact on your conversion rate.

If you’re in an eCommerce business, offering a complimentary sample, free shipping, or an exclusive discount can be the impulse your potential customers need. On the other hand, B2B companies can offer exceptional and advanced content like eBooks, FAQs, guides, and PDF downloads to propel users down the funnel to convert.

5. Test and Improve

The most crucial and valuable tip on this list. You must not forget to test your titles, ad pages, copy, and extensions to ensure your ads match your expectations and are converting. Testing will uncover all the issues and help you to improve performance by the time.

In case you lack a dedicated AdWords professional in staff, we suggest monitoring performance weekly to recognize what’s working for you and what isn’t. From there, try performing small tests to improve performance.

Conclusion

Follow these sure-fire tips to increase your AdWords conversions. Whether you’re initiating your initial dive into AdWords or merely require a second opinion, we’re always here for our assistance.

Still, got issues or queries? Contact us through the comment section below, and our team will reach out to help you in no time.

Email marketing in eCommerce remains one of the most influential channels to generate traffic, revenue, and conversions for various businesses. If you want to hold the command on email marketing, you must develop and maintain a sound email list.

It’s not unusual for customers to opt-out of emails, making email lists to reduce. Below are some tips on how to grow your email list, in case you’re having a hard time gaining leads or require assistance in motivating users to sign-up:

1. Try Email Pop-Ups

Forget about those disturbing pop-up ads that we all hated in the early 2000s. If implemented accurately, email pop-ups can help make the user take action without being irritating.

Try applying email pop-ups to draw attention to news, promotions, contests, or anything that you have started. Only ensure they are mobile-friendly and non-intrusive to stay on the good side of Google. We also suggest keeping pop-up custom fields to a minimum.

2. Utilize Gated Content

Gated content calls for form submissions to access. Even though we don’t advise gating all of your content, but picking up the parts that appeal to lower-funnel audiences can be an excellent way to accumulate contact information.

Besides, these audiences are usually more motivated to acquire more, and as a result, they are willing more to give their contact information.

Don’t hesitate to get creative with your content formats. And if you’re not sure where to begin from, we suggest exploring eBooks, audio-videos, white papers, and infographics.

Try to keep everything short and sweet, when it comes to forms. For high-level downloads, asking for a name and email should serve the purpose.

3. Give an Incentive with a Consumer Loyalty Program

Incentivizing email sign-ups is a tried and tested method to boost engagement. Loyalty programs use that notion one level further by thinking beyond the email to generate a more comprehensive consumer experience.

We’ve assisted several clients in setting up loyalty programs and have learned that giving customers something valuable and offering them personalized attention enhances the overall user experience.

As a consequence, customer loyalty programs usually carry enough value that consumers readily give their contact information to participate.

4. Engage On Social Media

It might look like a no-brainer, but you cannot afford to forget to invite your social media followers to subscribe to your specific email list. Social audiences are already engrossed in your business, so they are often inclined to take that extra step to subscribe to your email.

Apart from directly requesting your followers to sign-up, you can try promoting the exclusive email advantages or benefits such as updates, promotions, special offers, to name a few. Gating these promotions can be a fabulous way to drive users to subscribe.

5. Collect Emails in Person

Don’t skip to network. Be it on a trade show, workshop, seminar, or any other business event, these are all promising places to pull new people to your email list.

Upload consumers into your CRM and continue to sell or market them through your email. We know it’s a bit of manual labor, but we guarantee it would be worth it.

Wrap-up

We hope our blog about tips to build your email list will make you consider these tips. Email marketing is always going to be an essential and integral component in gaining (and retaining) clients and customers.

In case you have doubts, or you seek our expert supervision or assistance with your planning about email marketing, then you can get in touch with us by commenting in the section given below. Our crew of eCommerce marketing experts will be delighted to accommodate your specifications.

As we all are well aware that the whole world is fighting against the pandemic COVID-19, where staying inside the home is the best way to protect yourself. In a situation like this, everyone’s mind has shifted towards eCommerce, as the only option feasible to meet the needs is purchasing online. Due to which the Adobe Analytics Data is showing significant traffic towards the sites using the Magento Commerce (which is nearly the traffic recorded at the time of Black Friday and Cyber Monday). So when there is such extensive growth towards the eCommerce business, all the merchants are willing to make sure their services to continue without any concerns or hassle.

On April 14, 2020, Adobe announced the Product Recommendations feature for Magento Commerce powered by Adobe Sensei. The technology of Artificial Intelligence and machine learning are now globally accessible for all the Magento Commerce merchants. By integrating this technology with the product recommendation in their store, the merchants are will be more competent to help their customers to select appropriate products in their overall purchasing journey. Earlier there were several issues encountered by merchants for product recommendation feature which was very difficult to manage because of the low budget and fewer members in the team. But with the launch of this feature of product recommendations, merchants will be able to deliver the best services to their customers, easily and effortlessly.

Perks of Magento’s AI Product recommendations:

Auto-Distributed Page Tagging and Catalog Sync: The storefronts are immediately tagged or marked without any need of performing coding or development. The feature makes sure everything is used accurately by making it easy and smooth for our merchants. The product catalog of a merchant is synced automatically to a dedicated cloud service to offload processing from their Magento server.

AI-Driven Retail Experience: The shopper’s behavior is automatically analyzed by Adobe Sensei through various machine learning algorithms, shedding the extra weights of manual labor required to constantly produce accurate product affinities, for almost all the shoppers.

Nine Different Kinds of Recommendation: In this merchants can choose from multiple “Recommendation Types” that are powered by Sensei and put them across their whole storefront. It includes, Most Purchased, Viewed-Viewed, Trending, More Like This, Viewed-Bought, and Recommended For You.

Embedded Merchant Experience: An integrated user interface enables the traders and merchants to efficiently build, manage, operate, and use product recommendations straight from Magento Admin while being on the top of the dedicated metrics like impressions, clicks, views, revenue, and much more.

Streamlined User Workflow: The contoured and streamlined workflow makes it easier to create clear product recommendations in well-defined steps. After enabling the feature, merchants can begin recommending products to their buyers in a matter of a few minutes.

Final Words:

So this was all in the announcement by Adobe, Introducing AI-Powered feature of Product Recommendations for Magento Commerce. For any kind of assistance, feel free to contact our team. And don’t forget to share your reviews in the comment section below.

Increasing the traffic on your website will lead to the growth of your eCommerce store. As an expert eCommerce marketing agency, we assist businesses, assess the impact of marketing efforts, learn more about the personas of their buyers, and generate added revenue. That’s why to help you out, we’ve outlined six foolproof means to increase visitors to your online store.

  1. Content marketing
  2. SEO (Search engine optimization)
  3. Landing Pages
  4. Email marketing
  5. PPC campaign
  6. Affiliate marketing

Content Marketing

Publishing relevant and helpful content regularly and consistently is an effective approach to drive traffic to your online store. Putting up news, information, and entertainment that’s related to your industry helps to build your credibility as an industry expert and inspires people to browse your online store without the stress or burden of making a purchase decision.

It’s essential to note that not all the content requires to be fresh and original. There’s power in redecorating the old content, sharing the external sources, and kindling user-generated content (UGC).

To best fit the requirements of your target audience, the content should vary in type and length. It may take the appearance of a blog post, an infographic, a video, and a social media post. It should also be quickly shareable to optimize the reach potential, so ensure you have social sharing plugins installed on all of your content.

Search Engine Optimization

As you produce quality content, it’s essential to consider how your target audience will find your content. And here, search engine optimization (SEO) comes into action.

Improving the ranking of your online store in search engines helps to raise the estimate of potential leads visiting your site. The following SEO tactics bring light to a few of the numerous approaches to drive traffic to your eCommerce store.

We suggest practicing any of these eCommerce SEO tools to monitor your search engine visibility and rankings.

Email Marketing

Nobody appreciates being bombarded by promotional emails. However, a personalized and targeted approach to email marketing can be a great tool to increase the traffic of the site. Building a personalized experience with your brand by contact administration and segmentation can make sure that your customer base is getting emails they would love.

Segmentation based on where a person is in the customer’s journey is particularly effective. For instance, you may want to send former buyers personalized promotional campaigns and motivate customers who abandoned or dropped a shopping cart to complete their transaction.

As with content marketing, it is essential to execute an automated email schedule so that the messages are sent regularly. Properly arranged, visually appealing CTAs will lead contacts to the coinciding landing page.

To your aid, we have outlined a blog about the top email marketing trends to follow in 2020.

Landing Pages

Driving traffic to your homepage may be one of the most spontaneous practices, but homepages are less inclined to convert potential shoppers than highly specific landing pages.

Landing pages help to personalize your tailored ad experience and develop your understanding to properly evaluate the effectiveness of campaigns by identifying regular site traffic from ad-generated traffic.

When it gets to landings pages, your CTA, value declaration, and product information must be crystal-clear. You may also observe that giving incentives or promoting cross-sells can help you reshape your bottom line.

PPC Campaign

PPC or Pay-per-click campaigns can direct traffic to your online store from various sources. Purchasing keywords with providers like Google Ads can double your traffic from search engines.

Although keywords with high search volume may seem the most efficient way to increase traffic, focusing on commercial intent keywords will make sure that traffic increase simultaneously increases conversion rates too. To assess the performance of these paid search tactics, monitor the clicks, expenses, and revenues of your campaign through Google Analytics.

In addition to this, hyper-targeting ads across platforms like Instagram, Facebook, and Twitter enable you to deliver relevant content and advertisements straight to your most qualified leads. Similar to email marketing, these paid advertisements should use landing pages to improve conversion rates.

Affiliate Marketing

Engaging in an affiliate program can boost your site traffic by leveraging the audiences of related firms or companies. Affiliate marketing involves offering a commission on each sale generated in exchange for positive reviews and voiced marketing services, allowing you to take a hands-free approach with a little risk.

Collaborating with businesses that are already trusted by your customers is a great method to promote your products and services and lead them to your online store. You can also make social media influencers your partner that are followed by your target audience.

Conclusion

Outperform your competitors by staying proactive in how you promote organic and paid traffic. Every aspect involved in your inbound marketing strategy should be voluntary and strategically catered towards raising the number of fitted leads visiting your online store.

As your inbound strategy proceeds to grow, Google Analytics can assist you to obtain insights about who is browsing your site, from where the traffic is arising, and what campaigns are the most efficient.

If you have further queries or are interested in hearing how Axtrics can help you boost your eCommerce traffic, contact our team members at any time. We’ll be happy to serve you!

Shopify states that 82% of smartphone users confer their devices while making an in-store purchase. The significance of optimizing mobile and the number of sales being added exclusively on mobile devices is inescapable.

The main hurdle for many businesses, however, is developing a sound strategy for mobile eCommerce for them. Going through the process of making a strategy before investing time and money can make a big difference between success and failure.

To help you, we’ve drafted some mobile eCommerce trends to follow and include these considerations for a successful mobile strategy.

So, what are these Mobile eCommerce trends?

As we all know, the mobile shopping experience is evolving continuously, so it becomes even more essential for the brand to anticipate mobile shoppers. Mainly, they need to cater to their requirements in both a digital and in-person shopping experience.

Moreover, businesses should offer native mobile eCommerce checkouts to guarantee a hassle-free conversion path. Along with that, businesses need to merge social marketing efforts with social trading if they want to turn followers into buyers.

1. Anticipate Omni-Channel Customers

Reach your shoppers whenever and wherever they are willing to connect. Many in-person buyers use their gadgets to confirm purchases, so anticipating low compressed bandwidth and longer load times is a must. As a result, you should examine the size of the images while optimizing your breakpoints.

We suggest compressing images or using distinctive pictures for mobile breakpoints to accelerate the response time of your website and enhance the mobile experience. If the page of your website takes more than three seconds to load, customers will likely move on, leaving your site. BigCommerce found that 40% of users abandon a site altogether if it takes more than 3 seconds to load.

2. Offer Mobile eCommerce Checkouts

Fortunately, the days of pinch and zoom are over when it comes to mobile eCommerce. Nevertheless, the approach of mobile-optimized checkouts has transformed the way users interact on their devices.

On mobile, less is more when it comes to checkout. Any possibility to reduce clicks, fields, screens, taps, and swipes will eventually render into more purchases.

Apple Pay, PayPal, and Android Pay are excellent options to incorporate that will speed up the checkout procedure facilitating your customers. We recommend including these payment options and exploring its potential for your business.

3. Join Social Marketing to Social Selling

Shopify found that about 55% of consumers have purchased something online after seeing it on social media. If you are already utilizing social media as your marketing technique, try blending it with your eCommerce platform. This connection within platforms is a simple way to improve sales or site traffic. If you haven’t done this already, we suggest exploring shoppable Instagram posts, if it works for your business.

Following the trend will keep your mobile site work smoothly, creating a pleasant experience for customers. A happy shopper becomes a faithful client, benefitting the business.

Formulating a Mobile eCommerce Strategy:

While talking about mobile eCommerce, we refer to two specific mobile sales channels: mobile-devices optimized websites and apps. Every solution aligns with the particular needs of the customer and determines the most suitable one for your business, ultimately beginning a solid strategy.

Know Your Audience

First, it’s vitally crucial to learn who your customers are and what they are seeking in a mobile experience. Use Google Analytics to assess what gadgets and browsers generate the most traffic.

Then you can better respond to the questions about who your existing customers are and how they shop. When you get to know your end-users, you can set realistic goals and discover solutions that make sense for your business.

Recognize the Goal

Once you’ve determined your audience, you must define your overall intent in the mobile marketplace. Whether you plan to improve customer satisfaction, direct traffic through eCommerce SEO, or make mobile sales, your aim will determine your mobile plan. Mainly, this can associate with AMP pages, specific mobile breakpoints, image sizing, and more.

Various technologies can solve many problems, so it’s necessary at this stage to decide what you’re trying to achieve. Draft the desired actions you desire your end-users to take, and the ideal technology solution will begin to materialize as you research.

4. Apps vs Mobile Websites

MOBILE APPS

Dedicated mobile apps need a user to search for the app in a marketplace, then open the custom application after downloading it. The process is full of possibilities for the customers to drop. Examine if your business can generate loyal consumers who will remain engaged throughout the process.

Also, the success of the app does not end with downloads. You need to give the experience, rich enough to make the app worthwhile to the customer after the initial download. Make sure the mobile apps don’t just repeat your whole online catalog. Rather, the app should focus on building a rich and satisfying experience through valuable features and content.

MOBILE-OPTIMIZED WEBSITES

Create a shopping experience that customers are used to and comfortable with. That’s how they will be able to navigate and checkout with less acclimation. Formulating a mobile-optimized store will serve your business to show up readily in searches.

Deploy the Strategy

If you undertake steps to know what mobile eCommerce is and how that correlates to your business, you can form a strategy that is more inclined to turn mobile traffic into dollars for your company.

Summing-up

Although every business should not follow eCommerce trends, we suggest keeping your business up-to-date with the latest practices in the industry.

Do you want to learn more about eCommerce marketing strategies? Feel free to contact us through the comment section below with any inquiries or concerns, and we’ll be glad to help.

Email marketing can never fade away from the eCommerce world. An optimized email campaign carries the incredible potential of conversion rate, and of course, ROI. Time is the only price associated with email marketing, and if you are ready to commit yourself to the best email practices and upcoming trends, you’ll see significant results gradually.

Email Marketing Trends to Follow in 2020: Some of these trends are the best practices that you must follow.

Segmentation and Humanization

These are the two most essential ideas for email marketing. People are growing more sensitive towards content that is not tailored specifically for them but is still being showed up in their inbox. Nobody wants to feel that they are getting an email that was sent out to several hundreds of thousands of people or receiving a “spammy” email from an address like [email protected].

To take advantage of highly segmented email lists, you need to ensure your database is clean and sound. Smart lists are the best way to achieve this. A smart list applies specific criteria that you select, automatically populating contacts from your database that resembles it.

Creating smart lists of unsubscribed contacts, ineligible contacts, or people who haven’t opened an email from the last nine months, all are a great place to start. Then, you can add these lists to a master suppression list.

Then, you can generate numerous smart lists with the criteria matching the kind of emails you are going to send. For instance, if you sell a commodity that has many versions, such as a complete, upgrade, etc., you need to create lists tailored to those versions.

How to Execute It

Begin with excluding people who have already purchased your product. From there, you will need to recognize all the interested people who would buy each version of your product. Also, ensure that all the links in your email send the recipients to the right place on your website.

After cleaning your database and creating multiple smart lists, you require to humanize your emails. Then, use the segmented lists to send emails automatically, making your messages more personal being received to the relevant people.

Moreover, utilizing personalization marks in your preview text, subject lines, and body part, can provide a personal feel to your emails, making your recipients acknowledge what you intend to say more clearly. Finally, assure the email address you are going to send emails from, sounds more personal, as it’s always a good idea to forward emails from an address with a name attached to it.

Automation

Automation is a splendid device that makes your life as an email marketer a whole lot easier. You can establish workflows for absolutely any kind of eCommerce email marketing. You can create an automated workflow for a series of sales emails or a specific promotion that you are running for Black Friday. We recommend using HubSpot to build automated workflow functionality.

A couple of our favorite ways to practice workflows are for form submissions and abandoned carts. When you configure a workflow, you have to establish subscription criteria to ensure the contacts you are adding are very explicit and related to the emails within that workflow.

For instance, you can set a workflow for those who have filled the “Contact Us” form on your website and send the follow-up emails to the people who have approached you.

If you are in a lead generation business, you can formulate workflows for specific kinds of leads at different phases of the shopper’s journey. A workflow can send specific emails to your leads, making the organization of your contacts more convenient and get various messages across.

Integrate Email Marketing with Social Media

Social media works for users who seek out information, whereas emails are sent directly to the user. By integrating both, you can capitalize on their strengths and build your audience.

So how can email and social media work collectively to increase your business?

One way is to have an email/newsletter tab on the Facebook Page of your company. It’s the best way to make your email list utilizing social media.

Also, it allows you to build your social media presence through email by simply adding social media icons in the email. Users can ‘Like’ a promotion, tweet about the offer, share it with their friends, and much more. You can also promote your FB, Twitter, or other social platforms in your email to strengthen your online presence. You can even offer special discounts for joining your social campaign. It’s an easy and inexpensive way to build your customer base.

While businesses proceed to walk toward social media, remember that email marketing remains to be a powerful marketing tool and can operate with social media to help cultivate your client base.

Formulate an Interactive and Mobile-Friendly Email Experience

As the technological world grows more interactive, so should your emails. People answer particularly well to the interactive emails in the eCommerce world. GIFs perform great in an email if you want to put one particular product on display.

Also, you cannot forget the importance of a CTA. Each email should have at least one CTA, taking your recipients where you want them to. Do not conceal your CTA to make a place for animation advancements.

Due to the rising prominence of mobile devices, the number of people going through their mobile inboxes is also increasing gradually. Make sure that the email you send renders well not only on a desktop but also on a mobile device. It will ensure a positive experience to the recipient regardless of which device they are using to view their inbox.

A/B Testing

Testing is much more than just a trend. It is a technique that you should use in all facets of your marketing strategy, but let’s focus on how you can utilize it for emails.

There are four main aspects of each email- preview text, subject line, design, and CTA. You can apply A/B tests to discover what serves best for you but, make sure to modify one variable for each test. It’s like a scientific experiment: one control and one variable changes.

By running A/B tests, you can assure every email that you send out is optimized to be what serves the best with your recipients.

Closing Thoughts

The above-stated email marketing trends will help you optimize and make the most of every email that you send. If you are seeking an expert to help you out with your email marketing campaigns, then don’t hesitate to contact us below and learn more about email marketing.

What is Headless eCommerce?

Headless commerce caters to a content-first approach for the design and development of the website. Headless eCommerce occurs when you disconnect a website’s front end CMS (the “head”) of a website, from the eCommerce backend. In a headless world, your backend works entirely detached from your front end, and the two are tied together using APIs.

In eCommerce, headless commerce allows marketers to modify the content of a page without conventional constraints of eCommerce CMS. Consequently, marketers can instantly update website copy and layout to focus on their primary requirement – Marketing!

Let’s Understand How Headless eCommerce Works

SaaS platforms such as Google Apps, BigCommerce, Salesforce, MailChimp, Dropbox, ZenDesk, Slack, DocuSign, make headless eCommerce quite easy and seamless. You will have to begin with selecting a content CMS to manage the front end of your website (like HubSpot CMS or WordPress).

Once they are connected, you’ll need to decide what content breathes in your eCommerce platform, contrary to your front-end CMS. Generally, we suggest keeping all product data within the eCommerce platform and adding it to the front end on-demand only. As that’s how we can have one primary database of all core product information for intents, including product feeds, data continuity, and centralized inventory.

Perks of Headless Commerce

Headless eCommerce enables marketers to have added content without having to deal with the technology side of things. Think about how convenient and effortless a WYSIWYG website editor is – that’s basically how simple a headless eCommerce product page could be! Several platforms have their unique quirks of adding more content than the regular information box.

For example, with Magento, a developer needs to code a CMS box into a template, according to their requirements. Then, they’ll require to shift to staging, undergo the process of approvals, push through testing – all which could take days or even weeks. In a headless implementation, you don’t have to wait and make modifications in real-time.

For category and sub-category pages, headless eCommerce enables you to take charge of your content and appearance. As you are well aware, some categories deserve a landing page above a basic template of the eCommerce category, and some sections require extra content to get the point of need getting fulfilled. In headless commerce, you can upgrade category and sub-category pages directly without bothering about development designing the unique landing page for all categories.

With eCommerce websites, you need to make sure that all data areas of your website are safe and secure within the headless environment, for the pages like the account pages, cart, checkout, and login pages. You can obtain this by using APIs of your CMS platform and your eCommerce platform.

Questions to Ask

After making all your considerations for each page, sketch it out and decide how you want every single detail to work. Here are some questions to inquire yourself:

Answering these questions upfront will reduce the development time of your company and create a stronger product.

Wrap-Up

Headless eCommerce helps companies disconnect their marketing efforts from website development and allows them to update marketing info in real-time. Rather than waiting for development to refurbish the website, marketers have the tools that are readily available to get their jobs done.

Inquisitive to know how headless eCommerce could help you with your business? Feel free to drop us your suggestions or queries in the comment section below.