With constant changes in algorithm, the latest updates in search engine features, and conflicting opinion, various e-tailers are confused about where, to begin with, eCommerce SEO. That’s the reason we’re bringing light to a few of our tried-and-tested eCommerce SEO strategies that can drive valuable outcomes for your business.

How to Enhance Your eCommerce SEO Strategy?

Elevate your organic search rankings and boost website traffic, brand awareness, and conversion with the following eCommerce SEO strategies we advocate:

Lessen the Load Time

Quick load times are essential for excellent user experience. Also, they impact search rankings significantly. From our experience, the load time of 100-200s of milliseconds is a great benchmark.

Even though there are several methods to increase site speed, image compression can make an impact without any delay. We also suggest keeping a check on Google Tag Manager or other eCommerce SEO tools to get an inventory of running scripts on your website. If the list begins to resemble more to a novel, you might want to shed excess calls that may be slowing down your website.

Optimize for Mobile

You’re at a grave search disadvantage if your website isn’t mobile-optimized. Developing user habits make responsive design necessary from the perspective of both SEO and user experience.

In case you’re considering to take things a step ahead, then Google’s AMP format can optimize mobile experiences by decreasing load time and increasing the rank of mobile search. HubSpot has a comprehensive tool called Website Grader that has Viewports configured and can verify if your website is mobile responsive or not.

Resolve Site Errors

Keep your website tidy by regularly monitoring Google Search Console (referred formally as Google Webmaster tools). Website errors may incorporate indexed 404 pages, broken links, or errors in sitemap files, to mention a few. Even though all errors are not equally created, fixing them increases the ability of Google to index your website and can impact search rankings positively.

Enable Canonical Tags

Canonical tagging, also known as Canonicalization, shows search engines that a page URL depicts a default master page. It is particularly helpful when you have pages with more than a single URL (like your blog listing pages or home page).

In this instance, canonical tags change SEO credit from duplicate URLs to the default webpage that you want to rank. Although simple, it is a necessary fix that can have a massive impact on search rankings.

Incorporate Customer Reviews

Search engines consider customer reviews as brand-new website content and engagement, which are some of the factors that influence rankings. So, update your eCommerce SEO strategy by incorporating customer reviews to considerably enhance the user experience by attaching third-party credibility to your business.

In case you’re making use of BigCommerce development, you have access to many apps in their app store. Also, make sure to employ Schema.org language to show up your stars, product reviews, and the number of reviews on search engine results pages.

Utilize markup to enable rich snippets and information graphs

As an e-tailer, you can provide detailed product information to display to the search engines – like price, availability, and review/ratings – straight on the search page. Google and other search engines are pro-actively rolling out innovative formats for search results.

Websites getting featured in the Rich Snippets and Information Graphs are now the first thing the visitors tend to click. Getting your website featured in this part of SERP attracts clicks and, eventually, more visitors to your page. Utilize the Structured Data Testing Tool by Google to comprehend if your pages are appropriately using Schema.org markup formatting.

Add Breadcrumbs

Breadcrumbs of a website let both Google and your consumers perceive the parent-child relationships of products and product categories. Consider it as a roadmap that makes it more accessible for search engines to wriggle and index your website. It is a tried-and-true tactic that can help you to enhance your user experience and rankings with minimum effort.

Boost Your Content

Content is a vast category, but in this blog, we will focus on two chief areas, i.e., product descriptions and category pages.

Product Descriptions

Usually, product descriptions are a big challenge for e-tailers selling products from manufacturers having an eCommerce presence. To keep yourself apart from competitors, concentrate on the psychology behind the product. For instance, why would a person purchase this specific product? Provide more than the generic details the manufacturer has to offer.

Think about the terms you are seeking to rank for, from the perspective of an SEO. We never give support to keyword stuffing, so spend some time doing keyword research that makes sense for your products.

Category Pages

From a content viewpoint, treat category pages as separate home pages. By this, we intend to optimize your content (links, H1s, etc.) for the word you are trying to rank for. It will give a broader sense to your content and improve your chances of ranking for slightly extensive terms.

Optimize for Website Search

Even though website search is not a definite SEO tactic, it is an indispensable feature of the website that influences the way shoppers find products. As far as product pages of your website are concerned, place high organic search volume keywords into heading and sub-headings (H1 & H2s) in addition to the meta descriptions and body copy. It will help you with your keyword focus and placement of products within search engine results pages.

Bonus tip: enable the feature of Site Search in Google Analytics to follow what your visitors are browsing on your website. You can instantly implement the feature by clicking on ‘View Settings’ under the ‘Site Search Settings’ where you can enter your search query (depending upon the eCommerce platform you utilize). You can also view the search terms later under the ‘Behavior’ site search section in Google Analytics.

Monitor Your SEO Visibility

Google is known to rolling out some significant changes in the algorithm every year. The recent updates focused on mobile-friendly and HTTPS protocol enabled websites.

Make sure to regularly observe your SEO visibility via third-party tools like Searchmetrics and MOZ Site Explorer. Staying proactive in regards to organic performance can assist you to be ahead of the competition.

Monitor Your SEO Visibility

Google is known to rolling out some significant changes in the algorithm every year. The recent updates focused on mobile-friendly and HTTPS protocol enabled websites.

Make sure to regularly observe your SEO visibility via third-party tools like Searchmetrics and MOZ Site Explorer. Staying proactive in regards to organic performance can assist you to be ahead of the competition.

Wrap-up

SEO is a vital component of the inbound marketing approach. In case you want to get accustomed to eCommerce inbound marketing, you can read our blog to explore simple ways to enkindle the performance of your website.

In case you have further questions about eCommerce SEO, you can contact us through the comment section given below. Our team will be in touch soon!

A paid search strategy is an excellent way to contact customers who are actively browsing for products similar to yours when we talk about eCommerce. Make your content visible to the appropriate audience and display your advertisements at the top result pages of search engines by taking advantage of eCommerce advertising.

Several eCommerce businesses grapple while deciding which is more suitable for their business: SEO or paid search. So to help you ease your problem, we’re outlining a few tips to optimize your campaigns and increase revenue:

  1. Use audience targeting
  2. Conduct a competitive audit
  3. Utilize Google shopping, search, and display ads
  4. Use retargeting, reporting, and optimization

Use Audience Targeting

Identify the intent of the audience by looking at the phrases and keywords your audience is using for search. Although the intention behind a search varies immensely, audience targeting is an excellent point, to begin with for segmenting users.

Reach customers with high-intent by tapering your potential audience to communicate with the people who are closest to your core customer base. From there, target specifically distinct segments of consumers, leads, or prospects to give them an offer that is most relevant to their needs.

We suggest utilizing the following in your paid search strategy to help your eCommerce store get the right audience:

Affinity audiences let eCommerce businesses reach users with a qualified enthusiasm for a particular topic based upon their habits and lifestyle. Make use of users’ interests while utilizing paid media platforms, such as Facebook or Instagram, to decide whether you need to target them.

Cater ads to particular demographics that best suit your promotion − like anything from area/location and age group to education level and many more. 

However, just because an individual fits in a specific demographic and has similar interests as of your targeted audience does not imply that they are ready to (or want to) buy from your store.

Target high-intent shoppers by offering advertisements to the users searching for long-tail keywords. Although long-tail keywords generate less traffic, they often have a higher conversion rate because of their specificity. For instance, a person searching for a “professional camera” is still in consideration of the buyer’s journey while a person searching for a “Nikon D5600 DSLR video camera” is expected to be in the decision-making stage and ready to buy the product.

Conduct A Competitive Audit

Examine the competitive aspect to differentiate your business and approach new customers. Discover what keywords the ads of your competitors are showing up for, and think of adding those keywords to your advertisement groups. Ideal keywords have low competition and high search volume.

Analyze to see if there is an overlapping of the audience between your brand and a competitor. If that is the case, consider enforcing strategies your opponent is using to improve the possibilities of your audience taking action on your advertisement. The same formula can be used for product overlap − review what strategies are being used by the opponents selling similar products or services.

Utilize Google Shopping, Search & Display Ads

Using different kinds of ads enables you to reach your shoppers wherever they are in the shopper’s journey. We suggest that your paid search strategy employs a blend of ad formats to draw, engage, and nurture buyers through the marketing funnel. Make sure to optimize your campaigns with high-impact keywords to boost web traffic with a low CPC, no matter which ad format you choose.

Google shopping advertisements serve as a great visual of your product, its cost, the name of your store, and other valuable product information. Search ads are excellent for targeting high-intent consumers and are perfect for driving traffic through inquiries that don’t include keywords. Lastly, display ads are usually shown in the Google Display Network, helping to build brand awareness.

Use Retargeting, Reporting & Optimization

Have you ever experienced seeing the same product that you viewed online without purchasing it? It is called retargeting.

Retargeting is used to nurture the visitors of the site and lead them back to your website to buy the product(s) they’ve shown interest in, viewed previously, or abandoned in their shopping cart.

We suggest associating with an eCommerce PPC agency, such as Axtrics eCommerce, that take advantage of detailed reporting and optimization to lower CPC (cost-per-click), maximize return on spend, and let you reach new shoppers.

Wrap-up

Implementing a unique and effective paid search strategy is crucial in attracting more new customers and nurturing the existing ones. To know more about how Axtrics’ website and marketing services can help you remodel website visitors into repeat shoppers, communicate with us through the comment section given below with any queries or concerns. We will contact you shortly!

You enter a brick-and-mortar store, and you find yourself having trouble finding what exactly you have come for. Then a retail associate walks over to help you, guiding you to the location of the products of your interest. You thank them for their guidance, browse the section, purchase the items, and leave. Easy!

But how can various eCommerce brands drive online shoppers through the buyer’s journey and guide them along the route to purchase? In this blog, we’re delving into a few great strategies to help you build a positive eCommerce customer experience.

eCommerce Customer Experience: Tips & Strategies

Online communications between customers and businesses are just as essential as face to face touch-points. Establish and develop relationships with your consumers and increase customer satisfaction by executing the following tips:

Display A Unique Value Proposition

Having a unique value proposition (UVP) displayed on the home page of every business with a website is a must. A strong UVP effortlessly delivers your offer to your visitors, so they understand how they can gain by purchasing from you.

Effective UVPs add to the reduced bounce rates and help consumers realize the value of your brand. To deliver your UVP most effectively, we recommend brands to determine first:

Identify your offer to have a clear understanding of how your products or services serve the end-user. Then, build the voice of your brand to discover how you will deliver your UVP on your home page.

Engage with Social Media Followers

Build a positive eCommerce customer experience and grow the trust of your customer with an engaging and sturdy social media branding strategy. Social media engagement builds a sense of community and excites users for future content, along with helping brands receive positive and negative feedback on multiple aspects of your business.

We highly suggest answering back to all comments (both positive and negative) to show consumers that you are listening to them, you care about them, and want to improve for them. Make sure to give a like and share any user-generated content (UGC) to continue building the trust, showing the prospects and leads that your consumers are happy with their purchases.

Personalize Your Content Strategy

Personalize your content strategy according to each unique user to improve customer affinity for your brand.

We recommend eCommerce stores to take a step further to target individual customers based upon the way they’ve associated with your website. Remind shoppers that they’ve left items behind by making an abandoned cart workflow using HubSpot to help reduce the rate of the abandoned cart. Or, offer related product recommendations via banners ads or pop-ups.

A personalized content marketing strategy accompanies with numerous benefits. Enhance the eCommerce customer experience, boost engagement, and drive added conversions by nurturing shoppers through the buyer’s journey with personalization techniques.

Have Clean Product Pages

The product page of an eCommerce website is one of the most significant pages throughout a website as it’s where customers view products in detail and decide whether to add or not to their carts. Display your products from different angles to build consumer trust with detailed product photography.

Limit the text on product pages − particularly on mobile devices − to cover the most necessary information only, such as the name of your product, its cost, etc. If you want to display additional information, you can do that by using a collapsible design to show other (not as) essential elements such as sizing guide, product reviews, etc.

Make It Simple to Find Products

Spending time in marketing your website and driving traffic is worthless if customers fail to navigate easily through it. Enhance the eCommerce customer experience and usefulness of your website by applying filters, categories, and internal website search to find products more effortlessly.

Add categories in the navigation to lead users to the most relevant pages. In case you’re an eCommerce retailer, then grant users the option to filter by cost, special offers (such as free shipping), size, brand, color, and more.

Finally, return with relevant search results when users search for products within your website. Advertise special offers and advertisements by displaying banners in the website search box to assist customers in finding the products they’re browsing for (and potential discounts).

Summing-up

Building unique and memorable eCommerce customer experiences is code to improving brand favorability, and driving added online sales. We hope tips help you to see more satisfied and happy customers!

Want to know how Axtrics can help your eCommerce store enhance the customer experience? Just reach us through the comment section given below, and we will get back to you soon!

As predicted by BigCommerce, mobile sales are going to account for around 54% of total eCommerce sales by next year. Thus, the websites created for mobile devices are bound to engage additional customers and draw in more revenue than the sites designed for desktops only.

Make sure the design of your mobile eCommerce evolves as the purchasing preferences of your customers vary by staying up to date with the most recent trends and strategies in mobile eCommerce. Optimize your online store for mobile to cater to your regular consumers.

Here are a few tips for mobile eCommerce design to enhance the layout of your website, improve the user experience, and boost conversion rate:

Utilize Smart Search

We encourage leveraging smart search options for any eCommerce site with an on-site search to enhance the mobile user experience. With an intelligent search, the design of the box expands to fit the size of any portable screen. Also, ensure the search box of your website is at least 43 pixels high for maximum usability.

Besides that, predict the searches made by users with auto-fill options making their search experience quicker and easier. Then, track the search terms of your users within your website to target them further with related products or services.

Check the text on product pages

While optimizing the design of mobile eCommerce, keep in mind that there’s much less screen space to promote your offer as compared to that on a desktop. Implying that there is space for absolute essentials only on all of the web pages, especially the product page.

So it is necessary to limit the text on product pages to add only the most essential information to the customers, such as product name, variant options, price, and a call-to-action (CTA) button. Limiting the content doesn’t let a mobile web page to get cluttered and assures the customer isn’t overwhelmed with information.

We suggest concealing additional detailed information about a product in a collapsible view so that customers can determine whether to click to discover more about the product or not. Also, it helps in accelerating them on the route to purchase as nothing is diverting them from your CTA button.

Consider The Thumb Zone

Since portable devices vary from handy smartphones to big tablets, the thumb zone or space that is most comfortable for users to touch with their thumbs remains the same. Analyze the way you hold your mobile phone; it’s more accessible to click buttons when they’re in specific places rather than others as it’s comfortable for your thumb. 

Mitigate the discomfort of your shoppers by adapting your user interface according to the way people hold their devices naturally. We suggest placing your CTA button at the bottom of the screen, making it easily accessible.

Make Use of Sticky CTAs

On areas such as a detailed product page, it’s essential to make sure that your content doesn’t hinder your CTAs. We suggest making use of sticky CTAs to guarantee seamless user experience. For instance, add a sticky CTA, such as an “add to cart” button, on your mobile product pages, guiding the users throughout the purchasing route, and increasing your conversion rate.

Give a One-Page Checkout

Reduce the abandonment of shopping carts and boost the conversion rate of your website with a one-page checkout. Build a unique strategy to enhance the speed of the site, develop the trust of the customer, and promote value.

So focus on increasing the speed of your website, load times of your page, and the speed in which a buyer can complete a checkout.

Also, ensure your consumers know that the checkout process of your website is secure. Boast your security badges and trust seals, confirming the customers that your online store is a safe place for them to enter their card details.

Last, show your brand’s value to your consumers by adding some promotional offers or deals within the one-page checkout. By adding to this perceived value, consumers are more inclined to convert.

Wrap-up

We hope these design tips for mobile eCommerce will help you optimize your online store and boost conversions!

If you are keen on knowing how Axtrics can provide a helping hand in shaping, designing, and developing your eCommerce website? You can do that by reaching our team through the comment section given below.

With the predominance of social media, several businesses are continually serving their audiences with engaging and unique content on different channels, and customers are beginning to expect this from brands.

Meet the expectations of your audience by making a solid eCommerce marketing strategy to boost engagement, feed users throughout their shopping journey, and drive added conversions.

Whether you’re merely beginning with creating content or want to enhance your content, we’re outlining ten advantages of content marketing to stimulate your eCommerce strategy.

1. Increase Reach

Find out where your consumers are visiting online and ensure to show your presence by answering the questions on forums, responding to their comments on social media, etc.

Prospects, leads, and consumers are having discussions about your brand outside of your site, so it’s essential to understand the possibility of achievement by listening to and engaging with them! During posting on other websites, like Quora, make sure to offer real solutions instead of just advertising your products. 

2. Increase Website Traffic

Besides optimizing your eCommerce SEO strategy, we suggest companies take benefit of content like blogs, case studies, infographics, downloadable eBooks, white papers, and much more to draw website traffic.

Publishing multiple pieces of content that are helpful and relevant to your readers/audiences will keep bringing them back to your website for more content. We suggest mapping out a sending flow to help keep your content in order.

Additional content means added ways for users to find your store. Remember to share your content throughout your preferred social media platforms to promote higher engagement.

3. Increase Brand Awareness

Grow the search engine rankings of your site and consequently increase the visibility of your website bt regularly publishing content relevant to your audience and industry.

Brand awareness is more than merely people recognizing your brand. Even though that’s great, but having your audience get unique factors, makes your brand stand out from the competition, making an impact.

To accomplish this, concentrate on the “why” behind your brand like, Why does your company do what it does? Try to engage with your users through comments, likes, and shares on social media or participate in other online forums to build the image of your brand and increase awareness.

Also, you can link your most recent content, be it in a blog, eBook, webinar, etc. to earlier written (and related) content to engage your users and show them what your brand is all about.

4. Increase Your Social Media Following

One of the greatest assets and benefits of content marketing is executing a social media branding strategy. Without a doubt, visual content is much easier for us to understand and more engaging than reading long paragraphs of text.

As stated by HubSpot, content with appropriate pictures result in a 94% increase in views than content with no images. And, around 80% of users said ‘authenticity of content’ is the most influential part in helping them decide to become a follower of a brand.

Keep shaping the image of your brand by incorporating relevant and attractive pictures and videos into social posts to draw more consumers and increase your following.

5. Establish Trust

To establish the trust of your user, we suggest putting your brand as an industry expert. Produce content that offers credible solutions and provides beneficial advice to build a foundation for a fabulous customer relationship and have them come back for more content.

Keep in mind connecting with the users who have engaged with posts or shared your content while you continue to share helpful and relevant content throughout social media. Responding to social media comments and engaging or interacting with your audience shows the authenticity of your brand and can be relied on for particular information on a specific subject matter.

6. Build Authority & Reliability

What makes my business stand out from others? Why should users trust my brand? These are merely a few questions to ask yourself while creating a content marketing strategy.

Success or failure of a Service-based business is derived from their ability to interact with expertise with the audience. We highly encourage you to formulate a content marketing strategy that displays the expertise of your business in the industry.

At Axtrics eCommerce, we utilize blog posts, case studies, and downloadable resources to demonstrate our expertise and display proven outcomes. By establishing this authority and credibility, we’re displaying we can drive significant returns for different kinds of businesses.

7. Save Time & Do More Content Sharing with Automation

There are a plethora of eCommerce marketing tools at your disposal. Save money by handling all aspects of your content marketing in a single tool, saving time by tailoring your messages to different segments of the audience in one place.

See comprehensive details of the performance of your content, and make your online marketing assets run to generate leads for you. The tools for automation are excellent for establishing an email/social media flow while giving you added time to focus on priorities.

8. Accelerate The Buying Process

Most people refrain from purchasing anything initially from you after hearing about your business for the first time, and it’s perfectly fine. 

To reap all of the advantages of content marketing, we suggest businesses to meet shoppers where they are in their shopping journey. In short, cater content to the customers in their various stages like awareness, consideration, and decision-making stage to boost engagement and stimulate the buying process.

The journey of a buyer takes much longer for purchases of huge sizes, like purchasing a new home or partnering with a service-based firm to help accomplish business goals.

9. Earn Higher-Qualified Leads

Gated landing pages ask visitors to complete a form to gain access to the content you’re offering.

Generally, gated content is reserved for the content of higher-quality that serves your audience. Visitors will have no difficulty in signing up for guides, webinars, etc. if your content adds high value to them.

One of the top benefits of content marketing is gaining higher-qualified leads via email submission forms. Subsequently, segment the users based upon the content that intrigues them. Then, resume the conversation via email to sustain those leads, converting them into customers.

10. Scale Your Retargeting Audience

Examining the performance of your content is secret to retarget users with information essential to them. Take a look at those users who viewed your content, and put display ads to target them with related products/services.

Wrap-up

We hope these advantages of content marketing drive you to get begun with producing unique content. Keep in mind to be authentic, display your brand personality, and set your tone of voice in every content you share. In case you need any guidance with your eCommerce content marketing strategy, you can explore Axtrics’ marketing services here or use the comment section given below to reach our team.

As outbound marketing is becoming unreliable, many business owners and marketers are switching to inbound marketing to draw in customers. But what exactly is inbound marketing?

Inbound marketing refers to the concept of developing exclusive and personalized content to captivate prospects and influence them to convert. Blogs, newsletters, social media, videos, SEO, and more are the types of content that are widely used in inbound marketing.

Optimizing and personalizing your content to meet the requirements of individual customers is the core of inbound marketing. It’s entrenched in spreading brand awareness so that the prospects visit your site to gather more information about your products or services.

Keep reading to learn about some basics of inbound marketing that will help you to attract, engage, and delight your consumers.

Whether you are a certified inbound expert or merely getting started with inbound marketing, make sure to follow the principles stated below to get the most out of your efforts:

1. Create Content

Although it seems obvious, yet there are many businesses out there deficient in a variety of content. As we have already mentioned above, personalized content is the heart of inbound marketing.

Captivate your audience by publishing content that serves them – whether it’s showing them how to do something, presenting new inventory, etc. Also, keep sharing your content on multiple social media platforms to reach a wider audience.

2. Concentrate on selling solution

Instead of focusing on selling your services or products to consumers, concentrate on selling them a solution to their difficulties or problems. Customers visit your website either to solve a problem or to make a purchase.

Engage leads by making them understand how your services or products provide a solution to the problems they’re undergoing. After all, you want your consumers to be happy and content throughout the entire journey of a buyer, so all interactions between you and the shopper must be valuable, informative, and beneficial.

3. Have an SEO Strategy

To draw more customers, boost your content with a strong SEO strategy. An effective SEO strategy will help to improve your rankings of organic search, taking your reach to a new level. So, ranking high on the results pages of search engines serves to grow your website traffic, conversion, and brand awareness.

Besides optimizing your content, make sure to optimize the structure of your website. Search engines consider this while deciding the rank of your website.

4. Assist your customers

Responding quickly to the questions or concerns of your customers is a significant part of converting your visitors into your customers. Offer an option for a live chat on your website, connecting your visitors to a live customer support representative who can answer all kinds of queries.

In case you lack the resources required to staff your customer service department, you can use chatbots or automated Q&A systems mimicking human interaction via artificial intelligence. The AI technology is capable of handling frontline customer service queries and transferring prospects to a live chat customer support agent.

Providing this level of customer service with 24/7 availability helps to serve customers throughout the journey of a buyer, so earn their loyalty, and inspire them to convert.

5. Listen to Your Shoppers on Social Media

Did you know that around 71% of customers having a positive experience with a brand on any social media platform are likely to suggest that brand to their family and friends? Having a consistent presence on social media and responding to customer queries is a crucial element of drawing and retaining customers.

Also, social media is the first place where consumers turn to give voice to their opinions and personal experiences with brands. Seeing happy customers giving positive comments is immense, but keep in mind to nurture the negative comments also from dissatisfied customers.

For instance, instead of responding to a complaint or negative remark with, “We are very sorry to hear that,” try using different wording to change the negative customer experience in positive customer experience. You can try using, “Our apologies for that. How can we help you?” or “We are very sorry to hear that. Email us at (XYZ) to speak with our customer service representative, who will help you with your problem.”

Wrap-up

By using these basics of inbound marketing, you’ll create a highly scalable revenue hack and boost the conversion of your website. To help kindle the performance of your website, you can read our blog steps for a successful inbound marketing strategy.

It’s essential to keep in mind that inbound marketing isn’t just one tactic, one tool, or a single campaign. It is a collection of ongoing activities that, when performed in tandem, produce added revenues.

Don’t worry if you’re unable to see outcomes right away. You can test and change the necessary variables, one by one, to determine the most suitable strategy for your business. Curious to know how Axtrics can help to improve your inbound marketing strategy and convert more visitors into consumers? Reach our team of eCommerce experts through the comment section given below, and we’ll get back to you!

Inbound marketing has grown to be the de facto approach taken by most marketers. Instead of disruptively pushing messages out to consumers, businesses must create a productive eCommerce branding strategy to provide the right content and information to the prospects at the right time.

Various tactics can be employed to build an eCommerce branding approach that draws, engages, and delights customers.

Creating an eCommerce Branding Strategy

Any significant brand starts by learning about their goals, their audience, and their needs. Follow the tips written below for creating a highly converting branding strategy:

1. Define the personality of your brand

Outshine from the competition by defining the personality of your brand. What voice and tone are you going to utilize to increase the engagement of your customers? Do you need your brand to come across as an industry expert, the trusted friend, or somewhere in between?

Showcase the personality of your brand in every piece of content you share, be it within blogs, webinars, comments, interviews, case studies, social media posts, or any other kind of content your business shares.

In case any piece of content didn’t work as per your expectation, try modifying your tone, voice, or point of view to make it appear more human. The added insights your consumers get into who they’re purchasing from, the more likely they are to make a purchase again.

2. Share Your Story

Have you ever inquired yourself, why people should buy from my shop? If your mind runs straight to making more profits, then you require to re-evaluate your branding strategy.

Share the tale of your business that will make you unique. The story of your brand will help you to build an emotional bond with customers by showing the meaning of your brand.

Let your customers understand your brand by placing the personality and content of your brand behind your story. 

Customers are even more likely to buy from your brand after knowing the “why” behind it.

3. Create and Share Valuable Content

Creating the content that converts is an essential element of generating a positive user experience. Share the content that’s useful and valuable to your target audience, keeping the interest of your customers in your brand to come back for more.

Humanize your content, avoid making it sound robotic. Keep it engaging and relatable to pull in more traffic. Your shared content paves the route for user-generated content, which is branded content produced by people unaffiliated with your business.

4. Leverage Email Marketing

Around 72% of people prefer to get branded content via email. As the highest-converting channel for online businesses, email marketing is an essential component of any thriving eCommerce branding strategy.

It’s natural to get entangled in the intricate components of email marketing, such as the latest email trends or best in class email designs and its practices.

One of the first things that you’ll see while leveraging email to generate more traffic and drive added conversions is that you need to expand your email list. Why? Because people keep unsubscribing from email lists, and email continues to be an indispensable component in drawing and nurturing consumers. So keep growing your email list to boost your visibility and get your content in front of a bigger audience.

5. Establish Your Brand On Social Media

Social media is an essential aspect of making an effective eCommerce branding strategy. It allows communicating with leads, prospects, and customers throughout every stage of the shopper’s journey.

It’s an opportunity for individualized contact with customers. The communication between customers and your brand through social media helps to develop SEO value. You can easily make your brand stand out from your competitors and enhance engagement by making your brand personality shine!

Wrap-up

We hope these strategies will help in building your brand. You can reach our team to discuss the various strategies addressing the users at every stage in the conversion funnel.

In case you need help with making your inbound eCommerce branding strategy, reach us with your queries or concerns through the comment section given below.

Several businesses grapple with their content to get in front of their target audience. So, to help your audience to get to you, we’re breaking down two chief marketing initiatives: PPC and SEO.

Pay-per-click (PPC) marketing, involves making ads featuring at the top of search results. The advertiser buys traffic to the site by spending a minimal charge each time any viewer clicks the ad.

Search engine optimization (SEO) includes optimizing your eCommerce website to boost the rankings of your organic search and direct more traffic to your site. Although it’s free of cost, it requires a lot of effort.

In this blog, we’re exploring paid vs. organic search and sharing the most common circumstances to leverage both strategies.

Organic Search vs. Paid Search: Opportunities For Using Each

The initial step to organic vs. paid search is determining your target audience. Understand buying personas and profiles of the shoppers to define your target audience precisely.

From there, build a strategy that brings your content in front of your audience. It’s essential to note that one strategy is not better than the other, and the decision depends upon the unique requirements of a business.

Paid Search

Paid search is one of the best-known forms of PPC. The ads you see at the top of SERPs – search engine results pages imply that it’s a paid commercial.

In case you’re looking to take advantage of PPC for your business but are confused if it’s the right decision or not, then we suggest contacting a certified PPC eCommerce agency to understand how they can help.

For now, we are jotting down some most common circumstances in which paid search is the best move.

When Wanting Instant Results

Ranking at the top in the results of organic search with SEO is a time taking and difficult process to maintain. It’s absurd to expect returns in a short period as SEO is a long-term strategy if you want to drive and keep up site traffic.

On the contrary, displaying paid ads to a suitable audience is bound to drive notable results. As stated by HubSpot, PPC Ads can raise awareness by 80%. So, if your goal is to get instant results, we suggest using paid search.

When Targeting a Very-Specific Audience

If you’re counting on targeting a highly-specific audience for advertising, then you should use paid search. The chief feature of paid search that it offers which SEO does not is its narrow targeting capabilities.

Facebook is an outstanding model of a social media platform, offering PPC advertising. Although location and demographics are of the most common criteria for targeting, Facebook’s ad targeting gives a wealth of various options like age, interests, sex, life event targeting, languages, custom audiences, lookalike campaigns, and much more.

Dividing prospects based on these criteria guarantees your content is viewed by the coveted audience and helps to direct traffic to your website.

When There’s a Limited Time Offer

This one corresponds to wanting instant results. If you’re working on a time-sensitive promotion or offering something for limited-time, undoubtedly paid search is your key to the lock. Paid ads will do your job and drive the desired results in a brief amount of time.

When Priority is Ranking

Anyone with a basic knowledge of paid vs. organic search understands that paid ads rank above the results of organic search. If your chief aim is to rank at the top of SERPs to improve Google AdWords conversion, then proceed with using paid ads.

Organic Search

In the era of the highly competitive eCommerce market, numerous businesses strive to appear in the results of organic search. Investing funds and resources into PPC advertising is tied to ensue high rankings; but, these tactics aren’t always sustainable.

We prefer organic search as it has lasting value. Businesses that strive to manage and optimize their SEO strategies harvest the perks when their pages appear at the top.

If you’re considering to increase your presence in organic search and draw in new customers, we suggest collaborating with a certified eCommerce SEO agency devoted to using both technical and non-technical SEO tactics to help your business thrive.

Now, we will be sharing some common examples in which SEO is the most viable choice.

When Requiring Consistent Outcomes

It may take many moons to a year before any business begins to see fruits of their organic search efforts. Even though it may look a bit annoying, but we ensure it’s a manageable process. So, investing your time in practicing and developing patience will help you improve your organic rankings.

Relish the advantage of maintaining constant traffic to your eCommerce website once your pages rank at the top of organic search. Keep improving and maintaining your strategy to rank high for an extended period.

When Establishing the Authority of a Website

An authority website is a source of information that people go to for trusted and reliable information. If you’re working towards establishing the authority of your website, SEO is an ideal step to take. Authority websites generate large numbers of traffic based upon optimized web pages, URLs, and uniquely relevant content.

To rank at the top in organic search, boost your off-site SEO with more and more backlinks from authority websites. These backlinks will show the credibility of your website to the search engines as it is “backed” by a reliable, authority site.

When Improving Website Value

If you’re looking to improve the value of your eCommerce website, we recommend leveraging best practices for SEO. Consider websites as real-estate on the internet, and there are plenty of reasons to raise their value.

So, leverage SEO and optimize your strategy to improve the traffic of your website, organic search rankings, and backlinks from authority websites.

Wrap-up

Whether you’ve encountered these instances before in your business or required explanation as to when it’s most useful to leverage paid and organic search, we hope this blog has served to give you a better understanding.

Usually, we suggest using paid search to get instant results, promote a limited-time offer, target specific audiences, or assure a high ranking. Also, we recommend organic search to make consistent, establish website authority, long-term results, or grow website value.

If you have any queries about leveraging SEO or PPC for your eCommerce business or would like to learn more about how Axtrics can help, contact us through the form below. Our team will be in touch!

With Google Ads rolling out innovative features, advertisers are left without a clear understanding of the working of those features. Over the years working as an eCommerce agency, we found out that the advertisers use less than 40% of the features available to them.

Reap all the advantages that Google is offering and make sure your brand is approaching more customers with the following tips for Google Ads optimization.

Tips for Google Ads Optimization

Increase your audience reach, boost eCommerce traffic, and drive conversions by the implementation of the following Google Ads optimization strategies:

1. Optimize Keywords

Study the Journey of a Buyer

While choosing keywords for your ad campaigns, don’t forget to consider the stages in which shoppers are in their journey. The customers who are still in the initial stages of awareness and consideration are more inclined to search for broader keywords on their search engine than the customers who are in the decision stage.

Make use of the keyword planner tool by Google to make sure the right customers are viewing your ad. In case you want to raise brand awareness and reach, we suggest dodging broad match keywords.

Instead, target customers in the decision stage by optimizing the relevance of keywords. Long-tail keywords give countless combinations, assuring you to draw more traffic to your site.

Add Negative Keywords

Add negative keywords to prevent displaying your ad to customers searching for a particular word or phrase that you don’t want to associate with your business. Utilize the report of search terms to get some ideas about the negative keyword.

Add negative broad match, exact match, and phrase match keywords to your ad groups so that your advertisements surface in front of a suitable audience. However, avoid excessive use of negative keywords as it may lead your ads to reach fewer consumers.

2. Use Location Targeting

Improve your ROI by focusing your ad targeting right where you’ll get the suitable customers. Leverage location targeting settings of Google to select where you want to show your ad. Choose from:

In case you don’t want your advertisements to show in some particular locations, you can do that by selecting the locations you want to suspend in your campaigns. And if you’re not sure whether location targeting will serve your business, inquire yourself if it’s economical and helps you attain more customers.

3. Make it Simple to Convert!

By making it simple, we intend to direct customers to the checkout in as few steps as possible. Give minimal choices within your Google ad so that consumers identify what to click within your offer.

Your CTA should be short and right-to-the-point. Keep it consistent with the shades of your brand while making it prominent at the same time. A bold CTA aims to guide buyers in taking the next move on the path to buying.

Make sure your CTA leads customers to a landing page corresponding with your offer. For instance, if a customer is searching for “computer keyboards,” then link your CTA (call-to-action) to a landing page with computer keyboards only. Providing excessive options to the buyers hinders their path to purchase and may even deter them from browsing your website.

Finally, try to avoid asking prospects to fill out various fields in a form. Although, marketers love to collect data but try restricting your form fields to 3 or 4.

4. Use Ad Extensions

Google AdWords offers several ad extensions created to boost the rates of conversion and improve the quality score of advertisement. Use these extensions to accommodate your audience with relevant information regarding your business before clicking at your ad.

Incorporate information like location, ratings, phone number, and more to provide a better understanding of your business to the searchers and help drive new leads.

5. Test Ad Copy and Landing Pages

There is always a scope to test something within your ads. Examine and compare the highest-performing ads to your other ads. Find out what serves you the best and use those tactics into your other advertisements too.

Also, test your landing pages to compare the performance of your advertisements. For instance, send half of your clicks to a particular landing page (your “control”) and send the other half to a separate landing page to discover which performs better. In case, the second landing page works better, then set it as your new “control” to test the other pages against it in the coming future.

Wrap-up

Reach larger customers, enhance ad performance and, eventually, boost conversions by following the above-stated tips for Google Ads optimization. Ultimately, you want your advertisements to be relevant, helpful, and beneficial to the consumer. Achieve this by making it easy for buyers to convert.

Leverage your eCommerce reports by Google Analytics to get an insight into the activities of your visitors. Absorb those insights and continue testing to see how you can enhance the performance of your ad.

Here at Axtrics, we create Google Shopping, Search, and Display campaigns to boost website traffic with a low CPC (cost-per-click). If you are keen to know more about how we can help your eCommerce store boost ROI, reach us through the comment section given below with any queries or concerns. Our team will be in touch.