Magento Launches AI-Powered Product Recommendations for Magento Commerce

Bhavleen Kaurno comments

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As we all are well aware that the whole world is fighting against the pandemic COVID-19, where staying inside the home is the best way to protect yourself. In a situation like this, everyone’s mind has shifted towards eCommerce, as the only option feasible to meet the needs is purchasing online. Due to which the Adobe Analytics Data is showing significant traffic towards the sites using the Magento Commerce (which is nearly the traffic recorded at the time of Black Friday and Cyber Monday). So when there is such extensive growth towards the eCommerce business, all the merchants are willing to make sure their services to continue without any concerns or hassle.

On April 14, 2020, Adobe announced the Product Recommendations feature for Magento Commerce powered by Adobe Sensei. The technology of Artificial Intelligence and machine learning are now globally accessible for all the Magento Commerce merchants. By integrating this technology with the product recommendation in their store, the merchants are will be more competent to help their customers to select appropriate products in their overall purchasing journey. Earlier there were several issues encountered by merchants for product recommendation feature which was very difficult to manage because of the low budget and fewer members in the team. But with the launch of this feature of product recommendations, merchants will be able to deliver the best services to their customers, easily and effortlessly.

Perks of Magento’s AI Product recommendations:

Auto-Distributed Page Tagging and Catalog Sync: The storefronts are immediately tagged or marked without any need of performing coding or development. The feature makes sure everything is used accurately by making it easy and smooth for our merchants. The product catalog of a merchant is synced automatically to a dedicated cloud service to offload processing from their Magento server.

AI-Driven Retail Experience: The shopper’s behavior is automatically analyzed by Adobe Sensei through various machine learning algorithms, shedding the extra weights of manual labor required to constantly produce accurate product affinities, for almost all the shoppers.

Nine Different Kinds of Recommendation: In this merchants can choose from multiple “Recommendation Types” that are powered by Sensei and put them across their whole storefront. It includes, Most Purchased, Viewed-Viewed, Trending, More Like This, Viewed-Bought, and Recommended For You.

Embedded Merchant Experience: An integrated user interface enables the traders and merchants to efficiently build, manage, operate, and use product recommendations straight from Magento Admin while being on the top of the dedicated metrics like impressions, clicks, views, revenue, and much more.

Streamlined User Workflow: The contoured and streamlined workflow makes it easier to create clear product recommendations in well-defined steps. After enabling the feature, merchants can begin recommending products to their buyers in a matter of a few minutes.

Final Words:

So this was all in the announcement by Adobe, Introducing AI-Powered feature of Product Recommendations for Magento Commerce. For any kind of assistance, feel free to contact our team. And don’t forget to share your reviews in the comment section below.

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