How To Promote Your eCommerce Website

Bhavleen Kaurno comments

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Congratulations, you’ve successfully launched your eCommerce website! Now is the time to relax and see the sales come in. If you make it, they will purchase, right? If it was that simple, there’s no reason you would be reading this blog at the moment.

Perhaps you’re curious to know how to promote your eCommerce website. Whether you’ve launched your eCommerce site or are still in a process to launch it, there are a few things that you can carry out to make a splash with your brand-new website and continue to collect data.

Even though there is no as such one-size-fits-all strategy, we’re sharing some common insights on how to promote your eCommerce website:

  • Engage your audience
  • Launch a promotion
  • Continually seek out the review from new users
  • Send out a press release
  • Write about it

1. Engage Your Audience

Involve your audience, make them a part of the launch. Begin with building your email list before launching your eCommerce website.

Then, send or post a message to your subscribers making them aware that the new site is live and working. Provide them with some suggestions. Show them around. Assure that they realize that they played a significant role in what encouraged the redesign.

As you must have done your research before the launch, so now is not the time to quit collecting data. Make sure to welcome feedback. Try circulating a survey to assess the reactions of the redesign and ask for the recommendations. Resume asking if certain pages are helpful.

Two excellent services we suggest applying to welcome feedback from users and gather information are SurveyMonkey and Qualaroo.

2. Launch A Promotion

You pay a substantial amount of capital and innumerable hours of work in developing a website that’s ideal for your audience. However, when you launch, there’s a big difference in how your organization feels and thinks about it and how the world perceives and responds to it.

It’s hard to get other people enthusiastic about a website launch or its redesign until there’s something in it exclusively for them. The fact is that most people don’t bother about the launch of your new website.

But still don’t forget that the redesign was never about your business, rather it’s about your audience. You want to grow the list of your subscribers and followers who are as excited as you are for your website. After engaging your audience, this is where you can display your creativity.

There’s no lack of ways to boost your eCommerce website. Run exclusive sales and utilize social media to host games or contests, giveaways, surveys, Q&A sessions, and much more. Your only hindrance is your creativity.

3. Continually Seek Out Reviews from New Users

Reading the reviews from new users’ post-launch might hurt a few egos, but the data you’ll receive from it is invaluable. You’re aiming toward perfection at the end of the day, and you won’t be able to touch it without some critical feedback.

Constructive review does not always call for a one-time upgrade; you should be exploring ideas to continually enhance your eCommerce website. Employ a service, such as UserTesting, to get a new perspective of glancing at your website and provide relevant feedback, getting you a potential customer.

4. Send Out a Press Release

Make a strong statement with your press release. Incorporate any kind of promotion. If you consider that your new eCommerce site is the most reliable, for instance, try sending out a press release accompanying the line “(Company XYZ) Is Now the Easiest Way to Purchase Shoes Online.”

5. Write About It

Don’t just talk about it but write about your eCommerce website. Show people how to utilize it! As we all know that a “redesign” page is a great approach to chronicle your site’s appearance throughout the years.

As a bonus, this can work as a page that can be dragged by search engines and reached through the results pages on Google.


As a whole, data collection should not come to a closure with the launch of your eCommerce website; rather, it should be a constant process. Use the launch of your website as a chance to gather even more data.

You wouldn’t be checking your website analytics every few years to come, so don’t request for feedback or reviews every few years. Proceed forward with the launch, learn more about how to promote your eCommerce website, and never cease growing.

Reach out to our marketing team through the comment section given below, if you are looking for assistance to improve your marketing efforts and encourage customer engagement. Our marketing team will be more than happy to assist you!

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