Ideas to Increase eCommerce Traffic

Increasing the traffic on your website will lead to the growth of your eCommerce store. As an expert eCommerce marketing agency, we assist businesses, assess the impact of marketing efforts, learn more about the personas of their buyers, and generate added revenue. That’s why to help you out, we’ve outlined six foolproof means to increase visitors to your online store.

1. Content marketing
2. SEO (Search engine optimization)
3. Landing Pages
4. Email marketing
5. PPC campaign
6. Affiliate marketing

Content Marketing

Publishing relevant and helpful content regularly and consistently is an effective approach to drive traffic to your online store. Putting up news, information, and entertainment that’s related to your industry helps to build your credibility as an industry expert and inspires people to browse your online store without the stress or burden of making a purchase decision.

It’s essential to note that not all the content requires to be fresh and original. There’s power in redecorating the old content, sharing the external sources, and kindling user-generated content (UGC).

To best fit the requirements of your target audience, the content should vary in type and length. It may take the appearance of a blog post, an infographic, a video, and a social media post. It should also be quickly shareable to optimize the reach potential, so ensure you have social sharing plugins installed on all of your content.

Search Engine Optimization

As you produce quality content, it’s essential to consider how your target audience will find your content. And here, search engine optimization (SEO) comes into action.

Improving the ranking of your online store in search engines helps to raise the estimate of potential leads visiting your site. The following SEO tactics bring light to a few of the numerous approaches to drive traffic to your eCommerce store.

• Improve website formatting on portable or mobile devices.
• Optimize for quick or speedy load times.
• Incorporate customer review system supporting UGC.
• Make sure all the URLs and official tags are clean and simple.
• Create detailed meta titles and descriptions.
• Add external links to related industry experts.
• Generate a web of internal links.
• Find a balance within integrating relevant long-tailed keywords and keyword stuffing.

We suggest practicing any of these eCommerce SEO tools to monitor your search engine visibility and rankings.

Email Marketing

Nobody appreciates being bombarded by promotional emails. However, a personalized and targeted approach to email marketing can be a great tool to increase the traffic of the site. Building a personalized experience with your brand by contact administration and segmentation can make sure that your customer base is getting emails they would love.

Segmentation based on where a person is in the customer’s journey is particularly effective. For instance, you may want to send former buyers personalized promotional campaigns and motivate customers who abandoned or dropped a shopping cart to complete their transaction.

As with content marketing, it is essential to execute an automated email schedule so that the messages are sent regularly. Properly arranged, visually appealing CTAs will lead contacts to the coinciding landing page.

To your aid, we have outlined a blog about the top email marketing trends to follow in 2020.

Landing Pages

Driving traffic to your homepage may be one of the most spontaneous practices, but homepages are less inclined to convert potential shoppers than highly specific landing pages.

Landing pages help to personalize your tailored ad experience and develop your understanding to properly evaluate the effectiveness of campaigns by identifying regular site traffic from ad-generated traffic.

When it gets to landings pages, your CTA, value declaration, and product information must be crystal-clear. You may also observe that giving incentives or promoting cross-sells can help you reshape your bottom line.

PPC Campaign

PPC or Pay-per-click campaigns can direct traffic to your online store from various sources. Purchasing keywords with providers like Google Ads can double your traffic from search engines.

Although keywords with high search volume may seem the most efficient way to increase traffic, focusing on commercial intent keywords will make sure that traffic increase simultaneously increases conversion rates too. To assess the performance of these paid search tactics, monitor the clicks, expenses, and revenues of your campaign through Google Analytics.

In addition to this, hyper-targeting ads across platforms like Instagram, Facebook, and Twitter enable you to deliver relevant content and advertisements straight to your most qualified leads. Similar to email marketing, these paid advertisements should use landing pages to improve conversion rates.

Affiliate Marketing

Engaging in an affiliate program can boost your site traffic by leveraging the audiences of related firms or companies. Affiliate marketing involves offering a commission on each sale generated in exchange for positive reviews and voiced marketing services, allowing you to take a hands-free approach with a little risk.

Collaborating with businesses that are already trusted by your customers is a great method to promote your products and services and lead them to your online store. You can also make social media influencers your partner that are followed by your target audience.

Conclusion

Outperform your competitors by staying proactive in how you promote organic and paid traffic. Every aspect involved in your inbound marketing strategy should be voluntary and strategically catered towards raising the number of fitted leads visiting your online store.

As your inbound strategy proceeds to grow, Google Analytics can assist you to obtain insights about who is browsing your site, from where the traffic is arising, and what campaigns are the most efficient.

If you have further queries or are interested in hearing how Axtrics can help you boost your eCommerce traffic, contact our team members at any time. We’ll be happy to serve you!